基于平衡计分卡的物业管理企业绩效评价体系的构建与实施

发布时间：2018-01-12 16:00

本文关键词：基于平衡计分卡的物业管理企业绩效评价体系的构建与实施　出处：《河北经贸大学》2014年硕士论文　论文类型：学位论文

【摘要】：当前的绩效评价研究已经非常丰富，绩效评价的方法也种类多样，但针对我国物业管理企业，专业、完善的绩效评价体系少之又少，整个行业的绩效评价还处于探索阶段。加强物业管理行业的绩效评价研究，构建出一套适合于我国物业管理行业的规范化、科学、完善的绩效评价体系，已成为促进我国物业管理行业的快速发展的重要课题。平衡计分卡是一种重要的管理工具，对企业在财务、客户、内部流程、学习成长维度进行综合评价，并引入非财务等定性指标来弥补财务指标的不足：与以往的绩效评价方法相比具有明显优势。本文研究目的是通过借鉴平衡计分卡理论以及其在应用中的经验，并结合我国物业管理企业的实际情况，为其构建一套切实可行的绩效评价体系。一套切实可行的绩效评价体系能帮助物业管理企业实现战略目标，增强核心竞争力，从而提高其经营管理能力，，与此同时也为我国服务行业领域绩效评价提供了参考。理论研究和案例分析是本文的主要研究方法。首先，在研究中外平衡计分卡的理论的基础上，并结合我国物业管理行业的具体实际，为其构建出一套较为科学完整的物业管理企业绩效评价体系。为了检验该体系的可行性，并阐述该体系的具体实施过程，本文选取了ZD物业管理服务有限公司进行案例分析，对该套物业管理企业平衡计分卡的绩效评价体系的构建、实施进行详细阐述。在对物业管理企业战略分析过程中，本文引用了SWOT方法，从企业自身的优势、劣势，外部环境的机遇、风险，对企业环境进行分析，并据此制定符合企业自身情况的战略。在对指标体系权重的分配上，本文引用了层次分析法，通过数学计算，得出各指标之间的权重关系，使得指标间逻辑性更强，最终评价结果也更为合理。案例的顺利实施，验证了本文构建出来的物业管理企业的平衡计分卡绩效评价体系的可行性。在ZD物业管理服务有限公司绩效评价结果的分析后得出结论：本文设计的平衡计分卡绩效评价体系，指标具有更高的层次性，更全面的信息量，更准确的结论以及更高实际运用价值。这能促进物业管理行业的规范化发展，切实提高我国物业管理行业整体的发展水平。
[Abstract]:The current performance evaluation research has been very rich, performance evaluation methods are also diverse, but for our property management enterprises, professional, perfect performance evaluation system is very few. The performance evaluation of the whole industry is still in the exploratory stage. Strengthen the property management industry performance evaluation research, and build a set of standardized, scientific and perfect performance evaluation system suitable for the property management industry of our country. It has become an important subject to promote the rapid development of property management industry in China. Balanced Scorecard is an important management tool to evaluate the financial, customer, internal process and learning and growth dimensions of an enterprise. And the introduction of non-financial qualitative indicators to make up for the lack of financial indicators: compared with the previous performance evaluation method has obvious advantages. The purpose of this study is to learn from the balanced Scorecard theory and its application experience. Combined with the actual situation of the property management enterprises in China, a set of practical performance evaluation system and a set of practical performance evaluation system can help the property management enterprises to achieve the strategic objectives. It also provides a reference for the performance evaluation of service industry in China. Theoretical research and case analysis are the main research methods of this paper. First of all, on the basis of studying the theory of Chinese and foreign balanced scorecard, and combined with the real estate management industry in China. In order to test the feasibility of the system and explain the implementation process of the system, a set of scientific and complete performance evaluation system of property management enterprises is constructed. This paper selects ZD property Management Service Co., Ltd. to analyze the case, and constructs the performance evaluation system of the balanced Scorecard of the property management enterprise. In the process of strategic analysis of property management enterprises, this paper cited the SWOT method, from their own strengths, weaknesses, external environment opportunities, risks, analysis of the enterprise environment. On the basis of this, the paper makes the strategy according to the enterprise's own situation. In the distribution of the weight of the index system, this paper quotes the Analytic hierarchy process (AHP), and obtains the weight relationship between the indicators by mathematical calculation. Make the logic between the indicators more strong, the final evaluation results are more reasonable. The successful implementation of the case. This paper verifies the feasibility of the performance evaluation system of the balanced Scorecard in the property management enterprises, and draws a conclusion after analyzing the performance evaluation results of ZD property Management Services Co., Ltd. This paper designs a balanced scorecard performance evaluation system. Indicators have higher levels, more comprehensive information, more accurate conclusions and higher practical application value, which can promote the development of property management industry standardization. Real estate management industry in China as a whole to improve the level of development.
【学位授予单位】：河北经贸大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F275;F299.233.47

【引证文献】