城市住宅用地开发中开发商的区位选择偏好研究

发布时间：2018-01-13 13:06

本文关键词：城市住宅用地开发中开发商的区位选择偏好研究　出处：《浙江大学》2014年硕士论文　论文类型：学位论文

【摘要】：开发商是城市住宅用地的开发者和住宅产品的供给者,其住宅用地区位选择行为直接关系到城市住区空间的形成和房地产市场的有效运行。对开发商住宅用地区位选择行为的理解和研究,能帮助政府更有效地进行房地产市场引导和调控。然而国内对于开发商的研究起步较晚、研究范围局限,并且多基于完全理性和企业同质性视角。为了填补国内研究的空白,本文决定从行为经济学视角和企业异质性视角研究城市住宅用地开发中的开发商区位选择偏好。开发商区位选择决策实际上是开发商对不同区位的收益和风险进行权衡的过程,对这一过程的探究可以帮助我们更好地理解开发商的区位选择偏好。本文选取杭州市为研究区域,基于前景理论的思想设计了开发商住宅用地区位选择偏好的调查问卷,试图从开发商对收益和风险大小的判断、开发商效用曲线、参照点、最低收益要求和最高风险容忍度四个方面对其在不同区位的权衡过程进行理解。根据对开发商的问卷调查结果,本文首先对开发商偏好与区位因素进行了单因素方差分析,发现区位因素对开发商偏好有显著影响,并且这种影响主要来源于开发商区位参照点的差异。之后,本文对不同规模开发商的区位选择偏好进行了探讨。对开发商偏好和区位因素、开发商规模因素进行双因素方差分析,发现开发商规模因素对开发商区位选择偏好无显著影响。通过本文的研究,发现开发商本身的风险厌恶、对远郊的损失厌恶和远郊的高风险可能会阻碍开发商在远郊取得住宅用地,而当远郊的不确定性减小时,开发商对远郊的满意感可能会促使其进入远郊市场。因此,政府可以通过减少远郊的不确定性来吸引开发商投资,这对于杭州房地产市场的发展具有一定的实践意义。
[Abstract]:Developers are the developers of urban residential land and the supply of residential products. Its residential land location choice behavior is directly related to the formation of urban residential space and the effective operation of the real estate market. It can help the government to guide and regulate the real estate market more effectively. However, the domestic research on developers started late, and the scope of research is limited. And more based on the perspective of complete rationality and corporate homogeneity. In order to fill the gaps in domestic research. From the perspective of behavioral economics and enterprise heterogeneity, this paper studies the location preference of developers in urban residential land development. The decision of developer's location choice is actually the process that developers weigh the profit and risk of different location. The research on this process can help us to better understand the location preference of developers. This paper selects Hangzhou as the research area. Based on the idea of foreground theory, this paper designs the questionnaire of residential land location preference of developers, tries to judge the return and risk, the utility curve and reference point of developers. The minimum income requirement and the highest risk tolerance are four aspects to understand the tradeoff process in different locations. According to the results of the questionnaire survey to the developers. In this paper, we analyze the single factor variance of developer preference and location factor, and find that location factor has significant influence on developer preference, and this influence mainly comes from the difference of developer location reference point. In this paper, the location preference of developers with different sizes is discussed. The factors of developers' preference and location, and the factors of developers' size are analyzed by two-factor variance analysis. It is found that the factor of developer scale has no significant influence on the preference of developer's location choice. Through the research of this paper, it is found that the risk aversion of the developers themselves, loss aversion to the outer suburbs and high risks in the outer suburbs may hinder the developers from acquiring residential land in the outer suburbs, while the uncertainty in the outer suburbs is reduced. Developers' satisfaction with the outer suburbs may prompt them to enter the outer suburbs market. Therefore, the government can attract developers to invest by reducing the uncertainty of the outer suburbs. This has certain practical significance for the development of Hangzhou real estate market.
【学位授予单位】：浙江大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.23

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