基于电商物流系统的便利店式的配送模式研究

发布时间：2018-01-19 03:02

本文关键词： 县域地区配送模式便利店电商　出处：《大连交通大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着电子商务的日益成熟,电子商务的交易数额和成交量日益创新高,网络购物已经深深影响着传统购物方式。据中国电子商务研究中心的数据显示,截止2013年,中国电子商务的交易额将超过10万亿元。值得引起关注的是一二线城市作为网购的主要地区虽占据了半壁江山,但县域地区后继发力,在2012年当中五六线城市新增用户同比翻番,六线城市的增幅更达到了惊人的150%。在2013年11月12号,中国电子研究中心数据检测显示,县域地区人均消费与消费次数都高于一二线城市。但现今一二线城市及县域地区的网购发展都已遇到难题,最后一公里的配送问题始终困扰着电商发展,其主要包括了运输成本的增加,退换服务水平低等两方面。而县域地区的交通设施,运输车辆,配送网点建设都不完善,且县域地区网购配送存在配送距离短、配送范围广、物品数量少品种多、频率不定和小批次等特点。这些特点加剧县域地区B2c发展困难,究其根本原因为物流基础设施建设不完善。另一方面,县域地区连锁便利店存在经营单一,盈利困难,成本过高等问题,又具备了24小时经营,一体化配送体系的优势。如何进行两者有效的联合,将有利于县域地区电子商务与便利店的共同发展,实现互利共赢。因此研究县域地区的配送模式具有重要意义。本文首先对国内外的研究理论总结,主要包括电子商务概念、电商物流系统与配送模式的有关理论,并对国外的7-11便利店重点分析。然后对便利店+电子商务经营的物流模式进行优先设计,设定模式的前提条件,构建模式图,进而分析在此模式下的购物流程的转变与便利店具备的优势条件。再者对便利店支持的电商配送模式具体设计,从需求分析、网点选择、配送中心选址来设计县域地区的网购配送模式,以及解决县域地区最后一公里配送成本高,服务水平低等主要问题。最后以瑞安市为例,进行实证分析验证发展快速的县域地区配送模式设计的重要性,拓宽研究领域。
[Abstract]:With the increasing maturity of electronic commerce, the transaction volume and transaction volume of electronic commerce have reached a new high day by day. Online shopping has deeply affected the traditional shopping methods. According to the data of China Electronic Commerce Research Center. By 2013, the volume of e-commerce transactions in China will exceed 10 tillion yuan. What deserves attention is that the first and second tier cities, as the main areas of online shopping, have occupied half of the total, but the county areas have continued to develop. In 2012, the number of new users in the fifth-and sixth-tier cities doubled from a year earlier, and the growth rate in the six-tier cities reached an astonishing 150. In November 12th 2013, the China Center for Electronic Research (CERC) data test showed. County area per capita consumption and consumption times are higher than two-tier cities. However, the development of the first and second tier cities and counties has encountered difficulties. The distribution problem of the last kilometer has always troubled the development of e-commerce, which mainly includes the increase of transportation costs. Return and exchange service level is low. And county area transportation facilities, transport vehicles, distribution network construction are not perfect, and the county area network shopping distribution has a short distribution distance, distribution range is wide. The quantity of goods is small, variety, frequency and small batches and other characteristics. These characteristics aggravate the development of B2c in county areas, the root cause is the logistics infrastructure construction is not perfect. On the other hand. The county region chain convenience store has the problems of single operation, difficult profit, high cost and so on. It also has the advantage of 24 hours operation and integrated distribution system. How to carry on the effective combination of the two. It will be beneficial to the common development of E-commerce and convenience store in county area, and realize mutual benefit and win-win. Therefore, it is of great significance to study the distribution mode in county area. This paper first summarizes the domestic and foreign research theory, mainly includes the electronic commerce concept, the electronic commerce logistics system and the distribution pattern related theory. And the 7-11 foreign convenience store focus analysis. Then the convenience store e-commerce logistics mode priority design, set up the premise of the model, build a pattern map. Then it analyzes the transformation of shopping process and the advantages of convenience stores under this model. Furthermore, the specific design of e-commerce distribution model supported by convenience stores is analyzed from demand analysis, network selection. Distribution center location to design the distribution model of the county area, and to solve the last kilometer of the county distribution costs, low service level and other major problems. Finally, take Ruian City as an example. Empirical analysis is carried out to verify the importance of the rapid development of county area distribution model design and broaden the research field.
【学位授予单位】：大连交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F724.6;F252

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