中国石油华中沥青销售公司物流优化研究

发布时间：2018-02-14 19:01

本文关键词： 沥青销售供应链物流优化　出处：《武汉工程大学》2014年硕士论文　论文类型：学位论文

【摘要】：近年来，国内油品市场格局发生显著的变化，各大石油销售企业的竞争压力随着国内油品市场的逐步放开也显著增加，作为传统石油制品的沥青销售利润不断下降，同时受国内沥青价格传导机制不完善的不利影响，沥青销售企业迫切需要增加产品附加值，进而提升销售利润。因此从物流供应链的角度出发，，对沥青供应链上的各物流要素进行优化已成为挖掘沥青销售企业利润空间的重要手段之一。本文试图通过中国石油华中沥青销售公司物流系统的优化，来进一步提高沥青产品的销量和市场占有率，从而增加企业利润。本文以沥青物流理论为依据，应用比较、分析、SWOT等方法，针对中国石油华中沥青销售公司物流中所存在的问题，提出了改进、优化公司沥青物流的思路与方案。文章首先从理论上对沥青物流的基本概念进行了分析，探讨了华中销售公司沥青销售的物流发展现状及其所处的背景，分析了其沥青物流管理现状和所存在的物流问题，并进一步探讨了产生这些问题的原因。在此基础上，针对在其沥青物流运作中存在的问题，提出了对沥青物流全面优化的方案，重点对中国石油华中沥青销售公司的物流配送方案、仓储布局方案及库存决策方案等物流供应链环节进行了优化策略分析，致力于通过管理方式、仓储管理、配送系统、库存决策和空间布局方案的有效优化，降低其沥青供应链上的物流总成本。这些优化方案尝试对公司的沥青物流管理模式加以改善，借鉴现代物流管理的运行模式来改造华中沥青销售公司的物流管理模式，提高物流配送效率，降低物流运输及仓储成本，改善物流服务水平。最后，本文还测算了经过物流优化后沥青供应链所增加的经济效益、管理效益和社会效益，尝试从效益的角度对优化方案进行验证。中国石油华中沥青销售公司在沥青行业的产品销售及其物流运作中具有一定的典型性，因此，基于华中沥青销售公司物流供应链所设计的优化方案也具备一定的适用性和广泛性，可为国内沥青同行业的物流优化提供一定程度的借鉴。
[Abstract]:In recent years, the market pattern of domestic oil products has changed significantly, and the competitive pressure of the major oil sales enterprises has increased significantly with the gradual liberalization of the domestic oil products market, and the profits of asphalt sales as traditional petroleum products have been declining. At the same time, due to the imperfect price transmission mechanism of domestic asphalt, asphalt sales enterprises urgently need to increase the added value of their products and thus increase their sales profits. Therefore, from the point of view of logistics supply chain, The optimization of various logistics elements in asphalt supply chain has become one of the important means to excavate the profit space of asphalt sales enterprises. This paper attempts to optimize the logistics system of China Petroleum Huazhong Asphalt Marketing Company. To further increase the sales of asphalt products and market share, thereby increasing corporate profits. Based on the theory of asphalt logistics, this paper analyzes the methods of SWOT, based on the theory of asphalt logistics, and puts forward some improvements to the problems existing in the logistics of Huazhong Asphalt Marketing Company of PetroChina. Firstly, the basic concept of asphalt logistics is analyzed theoretically, and the present situation and background of asphalt logistics in Huazhong marketing company are discussed. This paper analyzes the present situation of asphalt logistics management and the existing logistics problems, and further discusses the causes of these problems. On this basis, the problems existing in the operation of asphalt logistics are discussed. The overall optimization of asphalt logistics is put forward, and the optimization strategy of logistics distribution, warehousing layout and inventory decision-making of Huazhong Asphalt Marketing Company of PetroChina is analyzed. Committed to the effective optimization of management methods, warehousing management, distribution systems, inventory decisions and spatial layout schemes, These optimization schemes try to improve the asphalt logistics management mode of the company, and use the modern logistics management mode for reference to transform the logistics management mode of Huazhong Asphalt sales Company. Improve the efficiency of logistics distribution, reduce the cost of logistics transportation and warehousing, improve the level of logistics services. Finally, this paper calculates the economic, management and social benefits of asphalt supply chain after logistics optimization. This paper attempts to verify the optimization scheme from the point of view of benefit. CNPC Huazhong Asphalt Marketing Company has a certain typicality in the product sales and logistics operation of the asphalt industry. The optimization scheme of logistics supply chain based on Huazhong Asphalt Marketing Company also has certain applicability and extensiveness, which can be used for reference to some extent for domestic asphalt industry logistics optimization.
【学位授予单位】：武汉工程大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.72;F252

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