Y地产公司战略诊断与调整策略研究

发布时间：2018-03-07 22:12

本文选题：房地产　切入点：战略诊断调整　出处：《广西师范大学》2014年硕士论文　论文类型：学位论文

【摘要】：本论文分为六个部分,分别为绪论、相关理论概述、Y地产公司环境分析、Y地产公司企业现行发展战略介绍、Y地产公司战略问题诊断及调整的必要性及企业战略调整策略及实施。本论文结合地产行业的环境分析,就Y地产公司的组织、经营、竞争、业务、资源、产品、人力资源、行业地位等方面内容进行分析,同时对其现行发展战略进行介绍及诊断,突出该企业战略的问题。在对企业多方面分析的基础上,利用波特竞争战略等多种模型,识别出目前该企业发展战略的问题及所带来的风险,并根据行业发展分析及企业自身资源条件,提出不能走以住宅开发为主要发展战略的方向,而应该进行提高商业地产发展,商住并行的差异化战略,在众多以住宅为主要发展方向的地产企业中,走出一条适合自身情况、契合行业发展趋势的道路。为此,本文就商业地产的发展及多个改善企业运营方式进行分析研究及建议,以及对调整后的战略策略执行提出具体执行要点。
[Abstract]:This paper is divided into six parts, respectively, the introduction, the related theory summarizes the environment analysis of Y real estate company and the current development strategy of Y real estate company introduces the necessity of the strategic problem diagnosis and adjustment of Y real estate company, and the strategy adjustment strategy and implementation of the enterprise strategy. This paper analyzes the organization, management, competition, business, resources, products, human resources, industry status of Y real estate company based on the environmental analysis of the real estate industry. At the same time, the current development strategy is introduced and diagnosed to highlight the problems of the enterprise strategy. On the basis of the analysis of various aspects of the enterprise, using various models such as Porter's competitive strategy, the problems and risks of the present enterprise's development strategy are identified, and according to the industry development analysis and the enterprise's own resource conditions, It is suggested that we should not take residential development as the main development strategy, but should improve the development of commercial real estate. The differentiation strategy of commercial and residential development should be carried out. Among the many real estate enterprises with residential development as their main development direction, they should go out of a way suitable for their own conditions. In line with the development of the industry trend of the road. Therefore, this paper analyzes the development of commercial real estate and several ways to improve the operation of enterprises, and puts forward specific implementation points for the implementation of the adjusted strategic strategy.
【学位授予单位】：广西师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272;F299.233.4

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