中外运敦豪国际快递业务竞争战略研究

发布时间：2018-03-28 21:38

本文选题：DHL　切入点：竞争战略　出处：《中国海洋大学》2014年硕士论文

【摘要】：改革开放以来，中国经济飞速发展，经济增长结构发生转变，巨大的快递需求和市场增长潜力吸引了国际、国内各种资本投入到中国的国际快递市场。DHL、TNT、联邦快递、联邦包裹运输公司等快递公司都看好中国乃至亚洲的发展前景，使得中国国际快递市场的竞争日趋激烈。中外运敦豪作为最早开展中国国际快递业务的企业，虽然拥有在国内市场的天然地位、遥遥领先的市场份额以及良好的客户布局，，但随着国外公司在国内的竞争聚集，以及国资企业依附政府扶持政策重返市场带来的巨大冲击与威胁，它的国际快递市场份额持续下滑，同时面临经营成本高、产品竞争优势减弱等问题，中外运敦豪急需制定竞争战略以搏回在国际快递市场上的竞争优势。本文以中外运敦豪为研究对象，以竞争战略理论为基础，利用宏观环境和微观环境分析、SWOT分析等方法，分析中外运敦豪国际快递业务竞争所处的内外部环境，及在竞争中具有的优势、劣势和面临的机遇、威胁，在此基础上，制定竞争战略，提出相应的实施保障措施，对于中外运敦豪国际快递业务未来的市场竞争具有重要的指导意义。
[Abstract]:Since the reform and opening - up , China ' s economy has been developing rapidly , the structure of economic growth has changed , the huge express demand and the market growth potential have attracted international and domestic capital investment to China ' s international express market . DHL , TNT , Federal Express , Federal Package Transportation Company , etc . express the development prospect of China and even Asia , making the competition of China international express market increasingly fierce .

As the first enterprise to carry out the international express business in China , the market share of the international express is continuously sliding along with the huge impact and threat brought by the foreign company ' s competitive accumulation in the country and the return to the market by the government support policy of foreign companies , and the Chinese and foreign companies face the problems of high operating cost and weak competitive advantage of the products , and the Chinese and foreign countries have the urgent need to formulate a competition strategy to beat the competitive advantage in the international express market .

Based on the theory of competitive strategy , this paper analyzes the internal and external environment of the international express service competition of DHL by using the theory of competitive strategy , and analyzes the advantages , disadvantages and opportunities and threats in the competition .

【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F259.1;F272

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