房地产企业多项目经营资源配置优化研究

发布时间：2018-03-30 14:45

本文选题：多项目管理　切入点：资源配置　出处：《西北农林科技大学》2014年硕士论文

【摘要】：随着市场经济的不断发展，企业竞争的激烈程度也愈演愈烈，房地产企业的项目利润率却越来越低。要维持企业自身的生存与发展，就需要同时开发不同地域的多个项目，这种发展方向使得房地产企业多项目管理在资源配置问题上面临更加复杂化的环境和管理问题。因此，对房地产企业多项目资源配置优化问题进行研究迫在眉睫。论文以项目管理理论和经营资源配置优化理论为指导，以房地产企业和项目为对象，在借鉴国内外学者相关研究成果和深入房地产企业实地调研基础上，运用系统分析法和数学模型法，系统论述了多项目经营资源配置优化相关理论；分析了房地产企业多项目经营资源优化配置现状、问题和原因；构建了以工期最小化为综合目标的房地产企业多项目经营资源配置优化模型；借助房地产企业多项目管理案例，应用遗传算法对模型进行了迭代求解，实证分析了房地产企业多项目经营资源优化配置，并对该模型和算法进行检验，从而进一步验证该流程的有效性和实用性。最后，提出了房地产企业多项目经营资源优化配置的对策建议。论文不仅充实了房地产企业多项目管理的相关理论，而且针对房地产企业多项目管理过程，为企业管理者和项目管理者们提供了更客观的资源配置优化方法，使得房地产企业在多项目管理中的资源配置变得更加科学化。论文得出了以下两点结论：（1）通过对多项目管理及多项目资源配置的研究，在前人理论分析的基础上，引入了数学建模方法，构建了房地产企业多项目资源配置的优化模型，并对该模型的具体算法（遗传算法）做了应用性细化。（2）通过对实际项目案例的模拟，证明了论文构建的房地产企业多项目经营资源配置模型的有效性与适用性。在对G公司三个同期在建项目的实际数据进行分析处理，并通过遗传算法进行优化，有效化解了多项目资源冲突问题，实现了多项目整体总工期缩短、企业资源利用率提高的目标。
[Abstract]:With the continuous development of market economy, the fierce competition of enterprises is becoming more and more fierce, but the profit margin of real estate enterprises is becoming lower and lower. In order to maintain the survival and development of enterprises themselves, it is necessary to develop many projects in different regions at the same time. This direction of development makes the multi-project management of real estate enterprises face more complicated environment and management problems in resource allocation. Therefore, it is urgent to study the optimization of multi-project resource allocation in real estate enterprises. Under the guidance of project management theory and management resource allocation optimization theory, this paper takes real estate enterprises and projects as the object, on the basis of drawing lessons from the relevant research results of domestic and foreign scholars and deepening the field investigation of real estate enterprises. By using system analysis method and mathematical model method, this paper systematically discusses the related theories of multi-project management resource allocation optimization, analyzes the present situation, problems and reasons of multi-project management resource allocation in real estate enterprises. The optimization model of multi-project management resource allocation for real estate enterprises with the objective of minimization of project time is constructed, and the genetic algorithm is applied to solve the model iteratively with the aid of real estate enterprise multi-project management case. This paper empirically analyzes the optimal allocation of multi-project management resources in real estate enterprises, and tests the model and algorithm to further verify the effectiveness and practicability of the process. This paper puts forward the countermeasures and suggestions for optimizing the allocation of multi-project management resources in real estate enterprises. The thesis not only enriches the related theories of multi-project management in real estate enterprises, but also provides more objective optimization methods for enterprise managers and project managers in view of the multi-project management process of real estate enterprises. This makes the resource allocation of real estate enterprises more scientific in multi-project management. This paper draws the following two conclusions:. 1) through the research of multi-project management and multi-project resource allocation, based on the previous theoretical analysis, the mathematical modeling method is introduced, and the optimization model of multi-project resource allocation in real estate enterprises is constructed. The applied thinning of the specific algorithm (genetic algorithm) of the model is also given. 2) through the simulation of the actual project cases, it proves the validity and applicability of the multi-project management resource allocation model of the real estate enterprise constructed by the paper. The actual data of the three projects under construction in G Company are analyzed and processed. Through genetic algorithm optimization, the problem of multi-project resource conflict is effectively resolved, and the goal of shortening the total duration of multi-project and improving the utilization rate of enterprise resources is realized.
【学位授予单位】：西北农林科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.233.4

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