我国航空公司货运收益最大化研究

发布时间：2018-04-08 09:39

本文选题：收益管理　切入点：航空货运　出处：《中国民航大学》2014年硕士论文

【摘要】：随着我国经济的快速发展以及对外进出口贸易不断增长的背景下,航空货运企业面临着前所未有的新机遇。然而,面对国外航空货运巨头对中国市场的觊觎以及国内其他运输方式的挑战,我国航空货运企业正面临着前所未有的机遇与挑战。因此,如何提高航空货运的收益管理水平成为我国航空公司迫切需要解决的首要问题。为了提高我国航空公司货运的服务质量和竞争力,本文从目前我国航空货运管理中存在的主要问题出发,结合我国航空货运发展的实际情况展开航空货运收益管理研究。本文以某航空货运公司为研究对象,结合实证分析与理论研究的方式对市场进行细分,利用季节性预测法等方法对航空货运市场进行需求预测然后结合目前我国航空货运业收益管理的现状,应用价格歧视理论分析定价策略,用决策分析法进行舱位控制;同时选取该公司相关航线的具体数据对模型进行求解,得出计算结果并与未实施收益管理结果对比,得出实施收益管理的必要性及可行性,并且为货运产品的定价策略提供了一定的指导。同时,本文认为收益管理的实质是在资源有限的前提下,根据微观市场需求的变化为不同的顾客提供个性化的产品;企业收益管理在战略层面的意义是通过创新提高顾客价值,以此提高顾客的忠诚度从而使得航空公司占有更大的市场份额和竞争优势,进而提高航空公司的收益水平。
[Abstract]:With the rapid development of China's economy and the continuous growth of foreign import and export trade, air cargo enterprises are facing unprecedented new opportunities.However, in the face of the foreign air cargo giants coveted the Chinese market and the challenges of other domestic transportation modes, Chinese air cargo enterprises are facing unprecedented opportunities and challenges.Therefore, how to improve the income management level of air cargo has become the most urgent problem for Chinese airlines.In order to improve the service quality and competitiveness of air cargo in China, this paper starts from the main problems existing in China's air cargo management, combining with the actual situation of the development of air cargo in our country, carries out the research of air freight revenue management.In this paper, a certain air cargo company as the research object, combined with empirical analysis and theoretical research to segment the market,This paper uses seasonal forecasting method to forecast the demand of air freight market, then combines the current situation of revenue management of air freight industry in our country, applies the theory of price discrimination to analyze the pricing strategy, and uses the decision analysis method to carry out the cabin space control.At the same time, select the specific data of the company's related routes to solve the model, get the results and compare with the results of non-implementation of revenue management, the necessity and feasibility of the implementation of revenue management,It also provides some guidance for the pricing strategy of freight products.At the same time, this paper holds that the essence of income management is to provide individual products for different customers according to the change of micro market demand under the premise of limited resources, and the strategic significance of enterprise income management is to improve customer value through innovation.In order to improve customer loyalty, airlines have a greater market share and competitive advantage, and then improve the income level of airlines.
【学位授予单位】：中国民航大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F562.6;F259.2

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