延安城市形象传播研究

发布时间：2018-04-15 23:30

本文选题：延安 + 城市形象　；参考：《陕西师范大学》2014年硕士论文

【摘要】：随着我国近年来经济的发展以及城市化步伐的不断加快,城市与城市之间的竞争也日趋激烈。为了能够在城市竞争中立于不败之地,城市的管理者们纷纷开始积极探索和努力寻找提升城市竞争力的方式与途径。城市形象作为城市竞争的软实力被越来越多的城市管理者重视起来,并将其列为城市竞争力的重要组成部分。良好的城市形象对于城市而言是一笔无形的资产,并蕴含着着巨大的能量：它可以唤起城市内部居民的归属感和自豪感,并增强城市内部的凝聚力,使得城市的文化内涵得以提升,城市所具有的的独特个性与魅力得以彰显；良好的城市形象是城市的知名度和美誉度得以提高的基础和保障,与此同时,会吸引诸如人才、资金以及技术等各个方面优势资源的入驻,从而提高城市竞争力,促进城市的良性发展。本文运用传播学的框架理论对延安城市形象传播进行了SWOT分析与探讨,并结合所分析的内容给出相应的提升延安城市形象传播的策略和方法。文章的第一部分首先介绍了延安城市形象传播研究的背景和意义,内容和方法以及本论文创新之处,并回顾和梳理了国内外城市形象传播研究的相关文献资料和研究成果,总结出了比较具有代表性的有关城市形象传播研究的观点和论述。第二部分笔者对形象、城市形象以及城市形象传播等相关的概念进行了阐述和界定,并指出了研究城市形象传播的政治、经济以及文化意义。文章的第三部分首先对延安的地理状况以及历史沿革进行了简洁的概括和介绍,接着结合拉斯韦尔提出的“5w”模式理论,从延安城市形象的传播主体、传播内容、传播媒介、传播受众以及传播效果这五个方面对延安的城市形象传播现状进行了较为详尽的梳理。第四部分笔者将SWOT分析法应用到延安城市形象传播现状的分析中,明确了现阶段延安城市形象传播存在的优势和劣势以及所要面临的外部的机会与威胁,为具有针对性的提出塑造和提升延安城市形象传播方案提供依据。最后,结合前文中对延安城市形象传播实际情况的具体分析,并在广泛地总结并吸取前人研究成果的基础上提出了一些适合延安的城市形象传播的策略,以期能够对延安的城市形象传播实践活动起到实质性的指导作用。
[Abstract]:With the development of economy and the acceleration of urbanization in recent years, the competition between cities is becoming more and more fierce.In order to be in an invincible position in urban competition, city managers have begun to actively explore and strive to find ways and means to enhance the competitiveness of cities.As the soft power of city competition, city image is paid more and more attention by city managers, and it is regarded as an important part of city competitiveness.A good image of a city is an intangible asset to the city and contains a great deal of energy: it can arouse the sense of belonging and pride of the residents of the city and enhance the cohesion within the city.So that the cultural connotation of the city can be enhanced, the unique personality and charm of the city can be demonstrated; a good image of the city is the foundation and guarantee for the enhancement of the city's popularity and reputation, and at the same time, it will attract talents,Capital and technology and other aspects of the advantages of resources, thereby improving the competitiveness of the city, to promote the benign development of the city.Based on the frame theory of communication, this paper makes a SWOT analysis and discussion on the transmission of Yan'an city image, and gives the corresponding strategies and methods to promote the communication of Yan'an city image.The first part of the article first introduces the background and significance, content and method of the study of urban image communication in Yan'an, as well as the innovation of this paper, and reviews and combs the relevant literature and research results of the research on urban image communication at home and abroad.Summarized the more representative of the city image communication research point of view and discussion.In the second part, the author expounds and defines the concepts of image, city image and city image communication, and points out the political, economic and cultural significance of studying the city image communication.In the third part of the article, the geographical situation and historical evolution of Yan'an are briefly summarized and introduced, and then combined with the theory of "5w" mode put forward by Raswell, the main body, content and media of the city image of Yan'an are introduced.The communication audience and the communication effect of the five aspects of Yan'an city image communication status quo has been sorted out in detail.In the fourth part, the author applies the SWOT analysis method to the analysis of the present situation of the urban image communication in Yan'an, and clarifies the strengths and weaknesses of the urban image communication in Yan'an at the present stage, as well as the external opportunities and threats to be faced.It provides the basis for establishing and promoting Yan'an city image communication program.Finally, combined with the concrete analysis of the actual situation of Yan'an city image communication, and on the basis of summing up and absorbing the previous research results, some strategies suitable for Yan'an city image communication are put forward.With a view to Yan'an city image dissemination practice activities play a substantive role in guidance.
【学位授予单位】：陕西师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.27;G206

【参考文献】