基于消费者视角的社区支持农业（CSA）推广对策研究

发布时间：2018-04-20 04:18

本文选题：社区支持农业（CSA） + 参与意愿　；参考：《江西农业大学》2014年硕士论文

【摘要】：近年来，我国食品安全危机事件频发，有毒危险农产品让民众对身边食品质量安全问题产生极大质疑，并极大地伤害了广大消费者对健康食品的消费信心。在此背景下，一种可以在消费者和生产者之间搭建信任桥梁的新型农业生产经营形式——社区支持农业（CSA）悄然在我国大中城市出现，并尝试着用一种全新的生产方式为消费者提供真正安全放心的农产品。然而，CSA在我国还处于起步发展阶段，进行大范围推广还尚待时日。因此，对消费者CSA参与的意愿进行调查分析，有利于为该模式在我国适时顺利推广提供有益借鉴。本文基于消费者视角，从CSA在我国推广可能存在的影响因素入手，调查了370位消费者的个人特征等影响因素，并利用Logit模型，对消费者的性别、年龄、职业、学历、家庭收入、对食品安全的认知程度、对CSA农场所产出农产品价格的敏感程度以及对CSA在我国发展前景的预期等因素进行了实证分析，得出了以下主要结论：消费者的个人特征从不同角度影响CSA参与意愿；消费者CSA参与意愿显著受到家庭人口数、家庭人均月收入、对现今食品安全问题的认知程度以及对CSA未来发展前景预期因素的影响。在此基础上，提出充分调动各方资源，发挥CSA的多功能性、加强成功案例的宣传推介力度，健全CSA推广扶持政策，严把CSA农场产品质量关，创新CSA农场服务方式，，建立CSA推广示范点等对策建议。
[Abstract]:In recent years, food safety crisis has occurred frequently in our country. Toxic and dangerous agricultural products make people have great doubts about the quality and safety of food around them, and have greatly damaged the consumer confidence in healthy food. In this context, a new form of agricultural production and management-community support agriculture CSA-which can build a bridge of trust between consumers and producers-appears quietly in large and medium-sized cities in China. And try to use a brand-new mode of production for consumers to provide real safety and trust of agricultural products. However, CSA is still in the initial stage of development in China. Therefore, the investigation and analysis of consumers' willingness to participate in CSA will be helpful for the successful promotion of this model in China. Based on the consumer perspective, this paper investigates the influencing factors of CSA promotion in China, including the personal characteristics of 370 consumers, and makes use of the Logit model to analyze the gender, age, occupation, educational background and family income of the consumers. The cognitive level of food safety, the sensitivity to the price of agricultural products produced by the CSA farm and the expectation of the future development of CSA in China are analyzed empirically. The main conclusions are as follows: the individual characteristics of consumers influence the willingness of CSA participation from different angles; the consumer's willingness to participate in CSA is significantly affected by the number of families and the average monthly income of households. The cognitive level of current food safety problems and its impact on the future development prospects of CSA. On this basis, it is proposed to fully mobilize the resources of all parties, give full play to the versatility of CSA, strengthen the propaganda and promotion of successful cases, improve the policy of CSA extension and support, strictly control the quality of CSA farm products, and innovate the service mode of CSA farms. To establish CSA extension demonstration sites and other countermeasures.
【学位授予单位】：江西农业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F321;F224

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