西安市ZQ房地产公司M项目风险管理研究

发布时间：2018-04-23 12:11

本文选题：房地产开发 + 项目管理　；参考：《西北农林科技大学》2014年硕士论文

【摘要】：为了抑制房地产业非理性发展，促进社会稳定，平衡经济产业发展格局，2010年开始，国家相继出台了一系列调控政策，以打压房地产价格过快增长，平衡房地产企业数量，，引导实体经济正常有序发展。通过国家宏观调控政策的实施，房地产企业间的竞争更加白炽化，房地产价格增长缓慢，同时由于房地产开发所需原材料成本、土地成本和人工成本等也在不断上涨，最终导致房地产企业利润不断萎缩。在国家房产“国五条”、“金融十条”、“房产税试点”等等一系列政策带动下，房地产开发企业面临越来越复杂的政策环境，如果缺乏对相关房地产法律法规和房地产宏观政策的研究，不能把握房地产投资的特殊性和房地产企业的自身特点，将会为企业带来非常高的经营风险。因此房地产企业新建项目的实施需要一套系统的风险管理方法与风险防控手段，对项目投资进行风险评估和指导。本文的研究是将课堂所学理论知识与具体实践应用相结合，将项目风险管理理论引入房地产开发管理，对房地产开发项目的风险特点进行系统分析，从而归纳出适合我国国情的房地产开发项目风险管理框架，构建出包括房地产开发项目风险管理的组织和目标、风险管理流程、风险控制点、风险防范与规避措施等在内的房地产开发项目风险管理体系，应用系统的管理体系从而提高房地产企业项目决策的风险意识,增强房地产企业对项目开发风险防范和风险应对的能力，进而促进房地产项目开发的顺利进行，保障企业盈利。论文选取了西安市ZQ房地产公司M开发项目作为具体分析和研究的对象，运用文献综述法、实证研究法对M项目所处的地理环境与经济环境进行了深入分析，对项目的市场定位与开发模式进行了系统研究，在分析项目实际情况的基础上，采取定性分析和定量分析结合的方式，对ZQ房地产公司M项目开发各阶段的可能风险事件进行了归纳研究。从项目各阶段的风险识别，到风险评价运用专业的理论工具进行定性与定量研究；并提出了具体可行的项目风险防范与应对策略，从而帮助ZQ房地产公司M项目提前识别风险，提前采取相应防范措施，使项目能够按照规划目标顺利实施，提高项目运作管理的正确性与可靠性，变被动型的风险管理为主动型的风险管理，以获得良好的经济和社会效益，同时也为我国房地产企业项目开发的风险管理提供借鉴。
[Abstract]:In order to curb the irrational development of the real estate industry, promote social stability and balance the pattern of economic and industrial development, since 2010, the state has successively issued a series of regulation and control policies to suppress the excessive growth of real estate prices and balance the number of real estate enterprises. To guide the normal and orderly development of the real economy. Through the implementation of the national macro-control policy, the competition among real estate enterprises has become more incandescent, and the real estate prices have grown slowly. At the same time, due to the cost of raw materials, land and labor costs for real estate development, etc., are also rising. Finally, the profits of real estate companies continue to shrink. Driven by a series of policies, such as the "National five articles", the "Ten articles of Finance" and the "Real Estate tax pilot Project," real estate development enterprises are facing an increasingly complex policy environment. If there is no research on relevant real estate laws and regulations and macro real estate policies, the particularity of real estate investment and the characteristics of real estate enterprises can not be grasped, which will bring a very high operating risk to the enterprises. Therefore, the implementation of new projects in real estate enterprises needs a set of systematic risk management methods and risk prevention and control means to evaluate and guide the project investment. The research of this paper is to combine the theoretical knowledge learned in the classroom with the practical application, introduce the project risk management theory into the real estate development management, and make a systematic analysis of the risk characteristics of the real estate development project. Thus, the risk management framework of real estate development project suitable for our country is concluded, and the organization and target of risk management of real estate development project, the risk management process, the risk control point are constructed. The risk management system of real estate development projects, including risk prevention and evading measures, is applied to improve the risk awareness of project decision making in real estate enterprises. To enhance the ability of real estate enterprises to guard against and deal with the risks of project development, and then to promote the smooth development of real estate projects, and to ensure the profits of the enterprises. This paper selects M development project of ZQ Real Estate Company of Xi'an as the concrete analysis and research object, and analyzes the geographical environment and economic environment of M project by using literature review method and empirical research method. The market orientation and development mode of the project are systematically studied. On the basis of analyzing the actual situation of the project, the combination of qualitative analysis and quantitative analysis is adopted. The possible risk events in each stage of M project development in ZQ Real Estate Company are summarized and studied. From the risk identification of each stage of the project to the risk evaluation, using professional theoretical tools to carry out qualitative and quantitative research, and put forward specific and feasible project risk prevention and coping strategies, so as to help ZQ real estate company M project to identify risks ahead of time. The corresponding preventive measures should be taken in advance so that the project can be carried out smoothly according to the planned objectives, the correctness and reliability of project operation and management can be improved, and the passive risk management can be changed into active risk management, so as to obtain good economic and social benefits. At the same time, it also provides reference for the risk management of the project development of real estate enterprises in our country.
【学位授予单位】：西北农林科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.23;F272.3

【参考文献】