湖南远见房地产开发有限公司发展战略研究

发布时间：2018-04-26 12:37

本文选题：湖南远见房地产开发有限公司 + 内外部环境　；参考：《南华大学》2014年硕士论文

【摘要】：在我国国民经济总量中，房地产业所占比例较大，为我国经济的发展做出了重大的贡献。据相关统计数据表明，成千上万的房地产企业之中，近八成以上的房地产企业规模不大，属于中小型企业类型。这些中小型房地产企业大部分位于我国的三四线城市，是三四线城市房地产业发展的主力军。而我国房地产业的发展很不平衡，房价偏高等问题逐渐暴露。为此国家对房地产业的宏观调控不断加大力度，许多专家学者预测房地产业将会迎来变革，而变革的重点将会是房地产企业的重新洗牌。因此，在未来中小型房地产企业的生存将面临前所未有的威胁，如何解决这个问题，是当前中小企业面临的重要难题。本文以湖南远见房地产开发有限公司为例，以企业战略为视角，客观全面的分析湖南远见房地产开发有限公司的经营环境，将企业所在的市场特征与自身的实际情况结合起来，为公司的发展制定出科学合理的战略，以增强企业的市场竞争力。本文在大量阅读国内外关于企业战略的理论与实证研究的基础之上，，论述了企业战略的相关理论。在此基础上对湖南远见房地产开发有限公司所处的环境进行分析，主要包括四个方面：宏观环境、行业环境、竞争对手和内部环境。宏观环境分析采用PEST分析方法，行业环境的分析采用五力分析模型。内部环境分析主要分为企业资源分析与企业能力分析。在此基础上，作者运用SWOT分析方法制定出湖南远见房地产开发公司未来一段时间的发展战略。其中主要包括战略定位、总体战略、战略目标、业务战略、职能战略和具体战略的实施步骤。最后，为了保障公司战略的顺利实施，作者提出一系列保障措施。本文综合分析湖南远见房地开发有限公司的外部环境、行业环境、竞争对手和企业内部资源与能力，有针对性的制定出湖南远见房地产开发有限公司的发展战略，对提升企业的竞争力将起到积极作用。同时也为我国其他县级城市房地产开发公司的经营发展研究提供借鉴，丰富了我国房地产企业发展战略的研究内容，拓宽了我国房地产企业发展战略的研究范围。
[Abstract]:In the gross national economy of our country, the real estate industry accounts for a large proportion, which has made a great contribution to the development of our country's economy. According to the relevant statistics, among the thousands of real estate enterprises, nearly 80% of the real estate enterprises are not large and belong to the type of small and medium-sized enterprises. Most of these small and medium-sized real estate enterprises are located in the third and fourth tier cities of our country, and are the main force in the development of the real estate industry in the third and fourth tier cities. But the development of our country real estate industry is very unbalanced, the housing price is on the high side and so on the question gradually exposes. For this reason, the macro-control of the real estate industry has been strengthened continuously, and many experts and scholars predict that the real estate industry will usher in the reform, and the key point of the change will be the reshuffle of the real estate enterprises. Therefore, in the future, the survival of small and medium-sized real estate enterprises will face unprecedented threats, how to solve this problem, is an important problem faced by small and medium-sized enterprises. This article takes Hunan Vision Real Estate Development Co., Ltd as an example, takes the enterprise strategy as the angle of view, objectively and comprehensively analyzes the management environment of Hunan Vision Real Estate Development Co., Ltd., and combines the market characteristics of the enterprise with its own actual situation. To develop a scientific and reasonable strategy for the development of the company, in order to enhance the market competitiveness of enterprises. On the basis of reading a large number of domestic and foreign theoretical and empirical studies on enterprise strategy, this paper discusses the relevant theories of enterprise strategy. On this basis, this paper analyzes the environment of Hunan Vision Real Estate Development Co., Ltd., which includes four aspects: macro environment, industry environment, competitors and internal environment. The macroscopical environment analysis adopts the PEST analysis method, the industry environment analysis adopts the five-force analysis model. Internal environment analysis is mainly divided into enterprise resource analysis and enterprise capability analysis. On this basis, the author uses the SWOT analysis method to formulate the development strategy of Hunan visionary real estate development company for a period of time. Including strategic positioning, overall strategy, strategic objectives, business strategy, functional strategy and specific strategy implementation steps. Finally, in order to ensure the smooth implementation of the company strategy, the author put forward a series of safeguards. This paper comprehensively analyzes the external environment, industry environment, competitors and internal resources and capabilities of Hunan Vision Real Estate Development Co., Ltd., and formulates the development strategy of Hunan Vision Real Estate Development Co., Ltd. To enhance the competitiveness of enterprises will play a positive role. At the same time, it also provides reference for the management and development research of other county-level cities real estate development companies, enriches the research content of the development strategy of the real estate enterprises in our country, and widens the research scope of the development strategies of the real estate enterprises in our country.
【学位授予单位】：南华大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.233.4

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