太原市免费开放城市公园游客满意度测评研究

发布时间：2018-04-28 21:39

本文选题：免费城市公园 + 游客满意度　；参考：《陕西师范大学》2015年硕士论文

【摘要】：太原是典型的资源型城市。近年来,我国大力实施资源型城市经济转型的发展战略,在此指导下,太原市也因地制宜的提出了新的经济转型路线方针,即通过走出一条依靠科技进步与创新共同促使太原市由过去的资源城市转变为新型旅游城市的道路,最终实现城市生态环境的改善和经济的不断发展为总目标的转型总思路。旅游业作为一种新兴产业,具有改善生态环境、调整产业结构、增加地区收入以及提升就业率等综合性作用,因此,发展旅游业是资源型城市转型路径的选择之一。城市公园既在保护城市文化遗产、改善生态环境和丰富市民日常休闲娱乐等方面起着至关重要的作用,此外,还可以促进城市游客数量的增加,是城市旅游资源的补充。本研究以查阅与回顾现有的国内外学者对游客满意度和城市公园的相关文献为基础,通过分析其研究结论,总结归纳了影响游客满意度的因子和及影响免费开放城市公园游客满意度的因子,建立了免费开放公园游客满意度的测评体系,并以太原市的免费开放公园为实际研究案例,结合运用模糊综合评价法和重要性-满意度分析法,对园内游客进行了游客满意度的测评与分析,并对各指标因子与总体游客满意度之间的相关性进行了研究,最后针对公园内现存的问题提出针对性建议。如何进一步完善太原市的旅游系统,提高服务水平,促进太原市经济的良好转型与旅游持续续发展,是本研究关注的焦点。本研究共分为六部分：第一部分绪论,主要论述本研究的选题依据、背景条件和理论与实际意义,归纳本研究的研究内容和技术路线以及主要采用的研究方法。第二部分是研究综述,这一部分主要是广泛查阅相关文献,通过概括与阐述城市公园和游客满意度的概念及其国内外研究进展等方面的研究,总结出了本文进行研究的理论依据。第三部分是研究设计,这一部分中首先总结了游客满意度评价指标的选取原则,并在此基础之上构建了本研究中免费开放城市公园游客满意度测评体系；其次是问卷设计与问卷的发放调查；最后是研究样本公园的选取,本研究样本公园的选取原则是通过对太原市免费城市公园主要功能分类并结合我国城市公园的分类系统以及太原市的行政区划。第四部分是实例研究,这一部分是以太原市的免费开放公园为例对园内游客满意度进行测评和研究,是对测评体系的实际运用。首先是在问卷统计结果上对免费公园内游客的社会统计学特征进行了分析；其次为了保证调研问卷数据的科学性与可靠性,运用SPSS17.0软件对调研数据进行了可信度分析；第三是确定免费公园测评体系中各级评价指标因子的权重；第四是运用模糊综合评价法,计算出太原市免费公园的游客总体满意度值以及各个指标因子的游客满意度值。第五部分是太原市免费开放公园游客满意度评价结果分析与发展对策研究,包括各准则层以及各指标因子满意度水平分析、游客总体满意度与各指标因子的相关性分析、指标因子的IPA分析,通过分析找到当前太原市免费公园在设施、管理及服务等方面存在的问题。最后,针对太原市免费公园现存问题有针对性的提出完善与发展对策。第六部分是结论与展望,通过对本文的主要研究结论作出总结,说明本文的创新之处,指出不足之处并展望后续研究。
[Abstract]:Taiyuan is a typical resource-based city. In recent years, China has vigorously implemented the development strategy of the economic transformation of resource-based cities. Under the guidance of this, Taiyuan has also put forward a new policy of economic transformation in the light of local conditions, that is, to transform Taiyuan city from the past resources city into a new brigade through a joint promotion of scientific and technological progress and innovation. As a new industry, tourism industry, as a new industry, can improve the ecological environment, adjust the industrial structure, increase the income of the region and improve the employment rate. Therefore, the development of tourism is the transformation road of the resource-based city. Urban park plays a vital role in protecting the cultural heritage of the city, improving the ecological environment and enriching the daily leisure and entertainment of the citizens. In addition, it can also promote the increase in the number of tourists in the city and supplement the tourist resources of the city. This study is to review and review the current domestic and foreign scholars' satisfaction with the tourists. Based on the related literature of the city park, the factors affecting the satisfaction of tourists and the factors affecting the satisfaction of tourists in free open urban parks are summarized, and the evaluation system of free open park tourist satisfaction is established, and the free open park in Taiyuan is used as a practical case study. Using the fuzzy comprehensive evaluation method and the importance satisfaction analysis method, the tourist satisfaction of the garden tourists is evaluated and analyzed, and the correlation between the index factors and the overall tourist satisfaction is studied. Finally, the pertinent suggestions are put forward to the existing problems in the park. How to further improve the tourism system in Taiyuan City To improve the service level and promote the sustainable economic transformation and sustainable tourism development of Taiyuan City, it is the focus of this study. This study is divided into six parts: the first part is the introduction, which mainly discusses the basis of the topic, the background and the theoretical and practical significance, the research content and technical route of the study, as well as the main adoption. The second part is a summary of the research. This part is mainly a comprehensive review of the relevant literature. By summarizing and explaining the concept of urban park and tourist satisfaction and the research progress at home and abroad, the theoretical basis of this study is summarized. The third part is the research and design, and the first part is summarized in this part. On this basis, the evaluation system of tourist satisfaction of free and open urban parks in this study is built on this basis, followed by questionnaire design and questionnaire survey; finally, the selection of sample parks is studied. The selection principle of this research sample park is through the free city park in Taiyuan. The main functions are classified and combined with the classification system of urban parks in China and the administrative division of Taiyuan. The fourth part is a case study. This part is to evaluate and study the satisfaction of tourists in the garden as an example of the free open park in Taiyuan. It is the practical use of the evaluation system. The socio statistical characteristics of tourists in the garden are analyzed. Secondly, in order to ensure the scientificity and reliability of the questionnaire data, SPSS17.0 software is used to analyze the reliability of the survey data. Third is to determine the weight of the evaluation index factors in the free park evaluation system, and the fourth is to use the fuzzy comprehensive evaluation method to calculate the data. The total satisfaction of tourists in Taiyuan free park and the value of tourist satisfaction of various index factors. The fifth part is the analysis and Development Countermeasures of the tourist satisfaction evaluation results of free open park in Taiyuan, including the analysis of the standard level and the degree of satisfaction of each index factor, and the overall satisfaction of tourists and the index factors. The correlation analysis, the IPA analysis of the index factor, through the analysis of the existing problems in the facilities, management and service of the free park in Taiyuan. Finally, in view of the existing problems of the free park in Taiyuan, it puts forward the countermeasures to improve and develop the existing problems. The sixth part is the conclusion and the prospect, through the main research conclusions of this article. Summarize, explain the innovation of this article, point out the inadequacies and look forward to follow-up research.

【学位授予单位】：陕西师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F299.27

【参考文献】