民营快递企业竞争力影响因素的实证研究

发布时间：2018-04-29 07:01

本文选题：民营快递 + 竞争力　；参考：《长春工业大学》2014年硕士论文

【摘要】：随着经济全球化的不断加深,市场竞争也在时刻发生着改变,企业在商业运营中对于商务文件、包裹及高精用品的快速、准确及安全交付的要求越来越高；消费者则希望不用出门就能购买到日常生活所需要的物品,市场的强烈需求使传统的物流服务产生了一种可以快速实现门到门的快速服务方式一快递服务。我国自从加入世贸组织以来,作为现代第三方服务业的快递行业成为了外资企业拓展在国内市场投资的重要手段,形成了新的投资热潮。由于经营模式、服务水平、信息化程度、品牌效应等各方面的差距,国有快递企业和民营快递企业都面临着外资快递巨头的严峻挑战。因此,如何在激烈的市场竞争中培育并提高自身的竞争力是我国各个快递企业当前面临的重要课题。本文在参考大量文献的基础之上,对经典的竞争优势、SWOT分析理论与竞争力理论做出了详细的阐述和分析,描述了我国快递行业的发展现状和市场前景,并且以此为基础构建了民营快递物流企业竞争力影响因素的评价指标体系,通过对快递物流企业竞争力影响因素的各个指标进行评价,从而得出权重较大影响因素,并通过对数据分析结果的讨论,提出了合理性的建议,在指标权重的设定中,综合运用了定量和定性的方法,最终通过具体数据表现出来。
[Abstract]:With the deepening of economic globalization, the market competition is changing at all times. In the business operation, the demand for the rapid, accurate and safe delivery of business documents, parcels and high precision supplies is getting higher and higher; the consumer wants to buy the goods needed in the daily life without going out. The strong demand of the market makes it pass on. Since China joined the WTO, the express industry of the modern third party service industry has become an important means for foreign enterprises to expand their investment in the domestic market, and has formed a new investment upsurge. Level, information level, brand effect and other aspects, state-owned express enterprises and private express enterprises are faced with the severe challenge of foreign express giants. Therefore, how to cultivate and improve their competitiveness in the fierce market competition is an important issue facing every express enterprise in China.
On the basis of a large number of documents, this paper makes a detailed exposition and analysis of the classic competitive advantage, SWOT analysis theory and competitiveness theory, describes the development status and market prospects of the express industry in China, and builds the evaluation index system of the factors affecting the competitiveness of the private express logistics enterprises. Each index of the factors affecting the competitiveness of the express logistics enterprise is evaluated, and the influential factors of the weight are obtained, and the reasonable suggestions are put forward through the discussion of the results of the data analysis. In the setting of the index weight, the quantitative and qualitative methods are used synthetically, and finally the concrete data is shown.

【学位授予单位】：长春工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F271;F259.23;F276.5

【参考文献】