烟台元盛房地产项目风险管理研究

发布时间：2018-06-13 00:07

本文选题：房地产项目 + 风险控制　；参考：《中国海洋大学》2014年硕士论文

【摘要】：房地产行业关乎国计民生,在国民经济中占有重要地位,经过十余年的迅速发展,中国房地产业已成为促进社会进步、经济发展的重要支柱.鉴于房地产行业的蓬勃兴盛和可观的回报率,尽管国家多次出台房地产调控政策,在政策逆势中仍然有许多企业开始调整业务范围,将大量资金、资源投入到房地产领域,影响了房地产行业的资源配置和产业布局,加剧了行业内部竞争激烈的程度,加大了行业内部的泡沫。同时,作为资金密集型产业房地产开发具有周期长、地域性强、环节繁多复杂等特点,这些因素共同决定了房地产开发风险性较大,因此,以房地产开发项目风险管理、控制及应对为研究对象具有非常大的现实意义。本文以房地产项目风险的概念、特征、风险管理的定义及管理过程等理论为基础,对莱山区房地产项目现状全面探索与分析,以烟台市元盛房地产项目作为案例,进行具体分析研究,运用风险管理理论体系,在系统分析房地产项目中所有可能不利于项目进展的各种威胁及风险的基础上,运用德尔菲法和层次分析法等工具,从不同视角对问题进行解析,系统、全面、合理归类和识别客观存在及可能发生的各种风险,进一步,通过对从各方面收集的资料加以整理分析,运用统计学相关知识,科学评估各种风险发生的可能性大小,对项目的总体综合风险作出定量分析,并在基础配置、战略层和执行层等宏观角度制定相应的全面分项管理举措,在微观层面根据项目的风险评价具体结果对其中的重点风险和一般风险提出具体的应对措施。本文为房地产开发商在项目开发活动中提供了较好的经验基础,并能够为该房地产开发商在未来的房地产开发项目风险管理中朝着规范化的方向发展提供了有利帮助,在一定程度上帮助该企业降低项目各阶段客观存在或可能发生的各类风险可能性或者减轻风险发生造成的各种价值减损。
[Abstract]:The real estate industry is related to the national economy and people's livelihood and plays an important role in the national economy. After more than ten years of rapid development, China's real estate industry has become an important pillar to promote social progress and economic development. In view of the booming real estate industry and considerable returns, although the state has repeatedly introduced real estate regulation and control policies, many enterprises are still beginning to adjust their business scope and put a lot of capital and resources into the real estate sector in the adverse trend of the policy. It affects the allocation of resources and industrial layout of the real estate industry, intensifies the intense competition within the industry, and increases the bubble inside the industry. At the same time, as a capital-intensive industry, real estate development has the characteristics of long period, strong region, complex links, and so on. These factors together determine the risk of real estate development. It is of great practical significance to control and deal with it as the object of study. Based on the concept, characteristics, definition and management process of real estate project risk, this paper explores and analyzes the present situation of real estate project in Laishan area, and takes Yantai Yuansheng real estate project as a case study. Carry on the concrete analysis research, use the risk management theory system, on the basis of systematic analysis of all kinds of threats and risks in the real estate project that may be unfavorable to the progress of the project, use Delphi method and Analytic hierarchy process and other tools, Analyze the problem from different perspectives, systemically, comprehensively, reasonably classify and identify all kinds of risks that exist objectively and may occur. Further, through the analysis of the data collected from various aspects, we can use the relevant knowledge of statistics. Scientific assessment of the probability of the occurrence of various risks, quantitative analysis of the overall comprehensive risks of the project, and the formulation of corresponding comprehensive and itemized management measures from the macro perspectives of basic configuration, strategic and executive levels, etc. According to the specific results of project risk evaluation, the key risks and general risks of the project are given specific countermeasures at the micro level. This paper provides a good experience basis for the real estate developers in the project development activities, and can provide a favorable help for the real estate developers in the future real estate development project risk management towards the direction of standardization. To a certain extent, it helps the enterprise to reduce the possibility of various kinds of risks that exist or may occur in each stage of the project or to reduce the value loss caused by the occurrence of risks.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.23

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