基于产业集群的物流园区商业模式研究

发布时间：2018-06-20 13:37

本文选题：物流园区 + 产业集群　；参考：《广东外语外贸大学》2014年硕士论文

【摘要】：物流园区产业集群是物流企业和其他产业的聚集地，其发展符合产业转型升级的需要。由于传统物流园区的运作模式逐渐向物流园区产业集群模式转型，园区内的社会资本的流动以及资源整合过程都发生了变化，因此对商业模式的管理理念和运作形式进行创新性研究显得尤为重要，只有符合时代要求的商业模式才能更好地促进物流园区产业集群的发展，以便推动物流行业及区域经济的发展。从以往的研究来看，并没有专门针对物流园区产业集群商业模式进行研究的文献，但已经存在一些对物流园区产业集群形成、建设和规划的研究，也有对其他行业（如物联网、物流公共信息平台等）商业模式体系的研究。鉴于目前学界和企业界对商业模式的重要关注度，以及物流园区产业集群对促进区域经济发展的重要作用，本文对物流园区产业集群的商业模式体系进了研究。本文首先阐述了产业集群、社会资本和价值链理论，并赋予物流园区产业集群新的内涵；其次，在物流园区产业集群商业模式内外部影响系统分析的基础上，提出商业模式的运作形式是围绕物流、信息流、价值流、资金流和商流的运作而进行管理和创新；再次，借助定量和案例分析方法，对商业模式的关键影响因素进行分析，通过信度、均值和因子分析获取关键影响因子和指标，并对广州LN物流园进行案例分析，，以说明关键影响因素的重要性和实践性；最后，给出物流园区产业集群商业模式的发展策略。本文的研究结果如下：物流园区产业集群商业模式的关键影响因子为物流、信息流、价值流、资金流和商流，而每个因子中影响程度最高的指标分别为基础条件完善性、信息服务质量及传递效率、园区企业间的信任与合作机制、园区经营总支出占总收入比重和商品的流通速度；此外，价值链的管理是商业模式运作的核心内容，而社会资本的形成和流动在物流园区产业集群发展中日趋重要，因此物流园区的经营和管理者要重视商业模式的革新。
[Abstract]:The industrial cluster of logistics park is the gathering place of logistics enterprises and other industries, and its development accords with the need of industrial transformation and upgrading. As the operation mode of the traditional logistics park has gradually changed to the industrial cluster model of the logistics park, the social capital flow and the process of resource integration in the park have all changed. Therefore, it is very important to study the management concept and operation form of the business model. Only the business model that meets the requirements of the times can better promote the development of the logistics park industry cluster. In order to promote the development of logistics industry and regional economy. From the previous studies, there is no literature on the business model of logistics industrial clusters, but there are some researches on the formation, construction and planning of logistics industrial clusters, as well as on other industries (such as the Internet of things). Logistics public information platform, etc.) the study of business model system. In view of the current academic and business attention to the business model, as well as the important role of logistics park industrial cluster in promoting regional economic development, this paper studies the business model system of logistics park industrial cluster. This paper firstly expounds the theory of industrial cluster, social capital and value chain, and endows the logistics park with new connotation of industrial cluster. Secondly, on the basis of the systematic analysis of the internal and external influence of the business model of logistics park industrial cluster, It is put forward that the operation form of business model is to manage and innovate the operation of logistics, information flow, value flow, capital flow and business flow. Thirdly, with the help of quantitative analysis and case analysis, the paper analyzes the key influencing factors of business model. Through reliability, mean and factor analysis to obtain the key impact factors and indicators, and Guangzhou LN logistics park case study to illustrate the importance and practicality of the key factors; finally, The development strategy of industrial cluster business model of logistics park is given. The results are as follows: logistics, information flow, value flow, capital flow and commercial flow are the key influencing factors of the industrial cluster business model of logistics park, and the most influential index of each factor is the perfection of basic conditions. The quality of information service and transmission efficiency, trust and cooperation mechanism among enterprises, the proportion of total operating expenses to total revenue and the speed of circulation of commodities, in addition, the management of value chain is the core content of business model operation. The formation and flow of social capital is becoming more and more important in the development of logistics park industrial cluster, so the management and management of logistics park should attach importance to the innovation of business model.
【学位授予单位】：广东外语外贸大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F253

【参考文献】