大数据在地产公司客户服务中的应用

发布时间：2018-06-22 16:29

本文选题：房地产 + 客户服务　；参考：《天津大学》2014年硕士论文

【摘要】：随着经济的快速增长和城镇化步伐的快速前进，我国的房地产业从1998年开始至今的市场化已走过了10多年的高速发展，在这10多年的历程中，整个房地产市场进入到快速发展的提速阶段，并且逐渐从混沌走向成熟，房地产行业的企业管理也逐渐从粗放化向精细化转变；从90年代的信息化启蒙至现在信息爆炸的时代，在短短10多年间，我国房地产信息化建设已进入全盛时期，涌现出众多如招商、保利、万科、金地、龙湖、万达等房地产标杆企业，房地产行业整体规模与影响能力快速提升。随着信息技术的高速发展和行业的使用，深化应用信息化管理带来的便利，进一步开展数据利用和挖掘，优化决策流程以取代目前粗放式管理，从而提高企业管理水平和经济效益。本论文试图站在房地产企业的信息技术的提升、大数据的应用为出发点，，作为房地产开发链的全程中的房地产开发业务和物业服务业务，引进当代最前沿的信息技术，通过建设数字化社区这样一个媒介来实现企业的新经营管理，运用网络技术平台来改善企业的整体业务流程，对房地产开发企业和物业服务企业的找到新的经济增长点，但企业的经营效率得到提高，也使得公司服务水平、技术的含金量得到提高。房地产开发企业可借助大数据的应用来实现传统房地产开发企业向房产综合服务提供商、现代高科技企业的成功转型。
[Abstract]:With the rapid growth of economy and the rapid progress of urbanization, the marketization of real estate industry in our country has gone through more than 10 years of rapid development since 1998, in the course of more than 10 years, The whole real estate market has entered the stage of rapid development, and has gradually moved from chaos to maturity, and the enterprise management of the real estate industry has gradually changed from extensive to refined; from the enlightenment of information technology in the 1990s to the era of information explosion now, In a short period of more than 10 years, the construction of real estate informatization in our country has entered a period of heyday, and a large number of real estate benchmarking enterprises such as Merchants, Poly, Vanke, Jindi, Longhu and Wanda have emerged, and the overall scale and influence ability of the real estate industry have been rapidly improved. With the rapid development of information technology and the use of the industry, deepening the convenience brought by the application of information management, further developing the data utilization and mining, optimizing the decision-making process to replace the current extensive management, So as to improve the level of enterprise management and economic benefits. This paper attempts to stand in the real estate enterprise information technology enhancement, the big data application as the starting point, as the real estate development chain entire process real estate development business and the real estate service business, introduces the contemporary most frontier information technology. Through the construction of digital community as a medium to realize the new management of enterprises, the use of network technology platform to improve the overall business process of enterprises, real estate development enterprises and property service enterprises to find new economic growth, But the management efficiency of the enterprise is improved, also make the service level of the company and the gold content of the technology improved. Real estate development enterprises can use big data to realize the successful transformation from traditional real estate development enterprises to real estate comprehensive service providers and modern high-tech enterprises.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.233.4

【参考文献】