哈尔滨城区快递企业网络布局优化研究

发布时间：2018-08-06 11:06

【摘要】：随着我国经济的快速发展,快递作为物流的重要分支,已经发展成为一个具有巨大市场潜力的新兴产业。快递企业在经济全球化进程不断加快的同时,既面临难得的发展机遇,同时也面临着激烈的市场竞争,这就要求快递企业必须不断的进行自我改善以适应市场需求,避免在竞争中被淘汰。快递网络布局正成为快递企业之间竞争的焦点,网络布局规划的是否合理,不仅影响快递企业的服务效率和运营模式,更会影响企业的竞争力表现,对企业未来健康发展具有重要意义。因此,研究快递企业网络布局优化问题,具有一定的理论和现实应用意义。本文在了解快递的定义和特征的基础上,对哈尔滨城区目前的快递市场现状对快递供给和快递需求两方面进行了分析,提出了哈尔滨城区目前快递企业网络布局存在的主要问题。通过对快递网络布局的相关理论的认识,本文结合了快递行业的性质,确定了快递企业城区网络布局的影响因素,并探讨了城区网络布局优化的方法。本文利用数据包络分析对快递企业的各营业网点进行评价分析,通过调整要素的投入量改进网点相对效率,利用层次分析法对快递企业新建网点进行选址,采用动态规划方法合理规划快递企业配送路径,最后以哈尔滨城区A快递企业的网络布局现状为例,通过优化前后指标的对比验证优化方法的有效性。优化后快递企业网点数量增加,服务半径缩小,运营质量有所提升,网络布局得到明显改善,对快递企业未来的健康发展具有重要意义,最后对哈尔滨城区快递企业网络布局优化提出相关对策和建议。
[Abstract]:With the rapid development of Chinese economy, express delivery, as an important branch of logistics, has developed into a new industry with great market potential. While the process of economic globalization is speeding up, express delivery enterprises are faced with both rare opportunities for development and fierce market competition, which requires express delivery enterprises to constantly improve themselves to meet the needs of the market. Avoid being eliminated in competition. Express network layout is becoming the focus of competition among express delivery enterprises. Whether the network layout planning is reasonable or not will not only affect the service efficiency and operation mode of express delivery enterprises, but also affect the competitive performance of enterprises. It is of great significance to the healthy development of enterprises in the future. Therefore, the study of network layout optimization of express delivery enterprises has certain theoretical and practical significance. On the basis of understanding the definition and characteristics of express delivery, this paper analyzes the present situation of express delivery market in Harbin urban area in terms of supply and demand of express delivery. This paper puts forward the main problems existing in the network layout of the express delivery enterprises in Harbin. Through the understanding of the related theory of express delivery network layout, this paper combines the nature of express delivery industry, determines the influencing factors of express delivery enterprise urban network layout, and probes into the method of optimizing urban area network layout. In this paper, we use data envelopment analysis to evaluate and analyze the business outlets of express enterprises, improve the relative efficiency of the outlets by adjusting the amount of input of the elements, and use the analytic hierarchy process to locate the new outlets of express delivery enterprises. The dynamic programming method is used to reasonably plan the distribution route of express delivery enterprises. Finally, taking the present situation of network layout of A express enterprises in Harbin urban area as an example, the effectiveness of the optimization method is verified by comparing the indexes before and after optimization. After optimization, the number of express delivery enterprises has increased, the service radius has been narrowed, the operation quality has been improved, and the network layout has been significantly improved, which is of great significance to the healthy development of express delivery enterprises in the future. Finally, the optimization of the network layout of urban express enterprises in Harbin put forward relevant countermeasures and suggestions.
【学位授予单位】：哈尔滨工程大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F259.23

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