H公司地产项目成本与价值管理研究
发布时间：2018-09-16 19:11
【摘要】：我国房地产行业真正意义上的起步始于上世纪90年代,随着城市建设经济的发展,人们对住房的需求日益增长。2003年开始房地产业的高速发展,曾带动了国家的GDP的大幅增加,相关行业也得到了大力的发展。2009年开始,国家为了遏制房地产市场价格的过快增长,打击房地产市场中的投机行为,分别多次出台了宏观调控的政策。对于开发商来说,房地产暴利时代已经过去,如何在新一轮的竞争中,通过成本控制,降低成本,从而在新的发展中获得优势,实现利润的最大化,是首当其冲的问题。本文通过房地产企业成本控制的研究,从项目成本管理及项目价值管理理论入手,分析当前房地产市场的发展的情况,以及国内房地产企业在该现状下存在的各种问题,突出了房地产企业做好成本控制的重要性及必要性,并提出具体解决措施。结合成本控制及价值工程理论,本文从项目的变更管理、采购管理方面分析H公司地产项目的控制重点,从地产项目开发建设的不同阶段来分析H公司地产项目的成本控制措施。与此同时,结合地产项目价值的提升,分析H公司地产项目价值管理方面的具体措施,通过项目成本与价值的集成管理的方法,实现地产项目效益的最大化。本文以地产项目多个实际工程为例,结合ABC法分析法,对地产项目不同阶段的成本管理及价值提升方式进行了论证。充分说明了房地产企业只有做好企业长期的成本控制工作,才能在新一轮的市场竞争中获得绝对的优势,真正意义上实现项目效益的提升,企业才能获得更好的发展前景。
[Abstract]:The real start of the real estate industry in China began in the 1990s, with the development of urban construction economy, people's demand for housing is increasing day by day. Since 2003, the rapid development of real estate industry has led to a large increase in national GDP. Since 2009, in order to curb the excessive growth of the real estate market prices and crack down on speculation in the real estate market, the state has issued several macroeconomic control policies. For developers, the era of real estate profits has passed, how to control costs through cost control in the new round of competition, so as to gain advantages in the new development, to maximize profits, is the first problem. Through the research of the cost control of real estate enterprises, this paper analyzes the development of the real estate market and the problems existing in the domestic real estate enterprises under this situation, starting with the theory of project cost management and project value management. This paper highlights the importance and necessity of cost control in real estate enterprises, and puts forward concrete measures to solve it. Based on the theory of cost control and value engineering, this paper analyzes the key points of real estate project control in H Company from the aspects of project change management and purchasing management. This paper analyzes the cost control measures of H company real estate project from different stages of real estate project development and construction. At the same time, combining with the promotion of real estate project value, this paper analyzes the concrete measures of H company's real estate project value management, and realizes the maximization of real estate project benefit through the method of integrated management of project cost and value. Taking several real estate projects as an example, this paper demonstrates the cost management and value enhancement in different stages of real estate projects by ABC method. It is fully explained that only by doing a good job of long-term cost control can real estate enterprises obtain absolute advantages in the new round of market competition and realize the promotion of project benefits in real sense. Only in this way can the enterprise obtain a better development prospect.
【学位授予单位】：江西理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F299.233.42
[Abstract]:The real start of the real estate industry in China began in the 1990s, with the development of urban construction economy, people's demand for housing is increasing day by day. Since 2003, the rapid development of real estate industry has led to a large increase in national GDP. Since 2009, in order to curb the excessive growth of the real estate market prices and crack down on speculation in the real estate market, the state has issued several macroeconomic control policies. For developers, the era of real estate profits has passed, how to control costs through cost control in the new round of competition, so as to gain advantages in the new development, to maximize profits, is the first problem. Through the research of the cost control of real estate enterprises, this paper analyzes the development of the real estate market and the problems existing in the domestic real estate enterprises under this situation, starting with the theory of project cost management and project value management. This paper highlights the importance and necessity of cost control in real estate enterprises, and puts forward concrete measures to solve it. Based on the theory of cost control and value engineering, this paper analyzes the key points of real estate project control in H Company from the aspects of project change management and purchasing management. This paper analyzes the cost control measures of H company real estate project from different stages of real estate project development and construction. At the same time, combining with the promotion of real estate project value, this paper analyzes the concrete measures of H company's real estate project value management, and realizes the maximization of real estate project benefit through the method of integrated management of project cost and value. Taking several real estate projects as an example, this paper demonstrates the cost management and value enhancement in different stages of real estate projects by ABC method. It is fully explained that only by doing a good job of long-term cost control can real estate enterprises obtain absolute advantages in the new round of market competition and realize the promotion of project benefits in real sense. Only in this way can the enterprise obtain a better development prospect.
【学位授予单位】：江西理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F299.233.42
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