C2C大物流配送选址规划研究

发布时间：2018-10-13 14:52

【摘要】：近年来，电子商务发展迅猛，而电子商务物流发展却不尽人意，正日益成为制约其发展的短板。C2C（Consumer to Consumer）作为“私对私”的一种网络交易方式，，将成为电子商务未来发展的主力。然而，在现实的C2C网络交易中，由于商品交易种类繁多、客户需求不确定等原因，C2C的物流配送表现出批量小、配送地域广、配送频率高等特点，导致整个物流配送体系存在物流成本高、配送不及时、物流服务水平低下等问题，势必会阻碍电子商务的发展。因此，如何设计合理的C2C电子商务物流配送体系，既能满足当前电子商务的发展需求，又能降低物流费用和企业成本，提升物流服务水平和网购者的购物体验，是当前C2C电子商务行业亟待解决的问题。基于这样的背景，本文分析了当前我国C2C电子商务物流存在的问题，结合淘宝网“大物流”计划，研究了电子商务物流配送的一种新规划思路即大物流配送模式，并运用层次分析法和二层规划模型，从定性和定量的角度对大物流配送网络进行了选址规划。具体章节内容如下：第一章介绍了论文选题的背景和意义，对国内外相关文献进行阐述和分析；第二章研究了C2C现有配送模式的局限性和大物流配送的必要性，对物流中心选址和二层规划模型进行了理论分析；第三章构建了以经济因素、自然环境因素、基础设施因素、其他因素为评价指标的选址体系，并用层次分析法从定性的角度对备选物流中心地址进行排序，为后文的定量分析打下基础；第四章在层次分析法定性分析的基础上，对大物流配送网络的选址规划问题进行描述和分析，构建了二层规划模型，该模型是上层以电子商务平台商总费用最小为目标，下层以每个电子商务企业总费用最小为目标的多目标二层规划模型，并设计了基于遗传算法的求解方法；第五章针对二层规划模型进行了案例设计，并运用MATLAB软件编程求解，证明了该模型的有效性；第六章对全文进行了总结并指出了存在的不足之处，为进一步的研究提供了方向。
[Abstract]:In recent years, electronic commerce develops rapidly, but the development of electronic commerce logistics is not satisfactory. C2C (Consumer to Consumer), as a kind of network transaction mode of "private to private", will become the main force of the future development of electronic commerce. However, in the reality of C2C network transaction, because of many kinds of commodity transaction and uncertain customer demand, the logistics distribution of C2C has the characteristics of small batch, wide distribution area and high distribution frequency. As a result, the whole logistics distribution system has some problems, such as high logistics cost, untimely distribution and low logistics service level, which will inevitably hinder the development of electronic commerce. Therefore, how to design a reasonable logistics distribution system of C2C e-commerce can not only meet the development needs of current e-commerce, but also reduce logistics costs and enterprise costs, improve the level of logistics services and shopping experience of online shoppers. Is the current C-C e-commerce industry to solve the problem. Based on this background, this paper analyzes the existing problems of C2C E-commerce logistics in our country. Combined with Taobao's "big logistics" plan, this paper studies a new planning thinking of E-commerce logistics distribution, that is, large logistics distribution mode. By using the analytic hierarchy process (AHP) and the two-level programming model, the location planning of the large logistics distribution network is carried out from the qualitative and quantitative aspects. The contents of the specific chapters are as follows: the first chapter introduces the background and significance of the selected topic of the thesis, and describes and analyzes the relevant literature at home and abroad; The second chapter studies the limitation of C2C distribution mode and the necessity of large logistics distribution, and analyzes the location of logistics center and the two-level planning model theoretically. Natural environment factors, infrastructure factors, other factors are the evaluation index of the location system, and AHP from the qualitative point of view of alternative logistics center address ranking, for the subsequent quantitative analysis of the basis; In the fourth chapter, based on the qualitative analysis of AHP, the location planning problem of large logistics distribution network is described and analyzed, and a two-level planning model is constructed. The model is a multi-objective bilevel programming model with the minimum total cost of e-commerce platform as the target and the minimum total cost of each e-commerce enterprise as the target at the lower level, and the solution method based on genetic algorithm is designed. The fifth chapter designs a case for the two-level programming model, and uses MATLAB software to solve the model, which proves the validity of the model. Chapter VI summarizes the full text and points out the shortcomings. It provides a direction for further research.
【学位授予单位】：武汉理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F252;F724.6

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