UPS国内业务发展战略研究
发布时间：2019-05-10 00:59
【摘要】：自中国加入WTO以来,我国逐渐放开了外商独资快递市场,也正是踏着这股改革的春风,四大快递相继独资进入中国市场,并且迅速占领了70%以上国际市场份额,在我国的国际快递市场,四大快递杀的火热,但是日趋稳定的市场分布已经逐渐明朗,业务量也无非是在几家之间转来转去。但两年前的一则消息可谓一石激起千层浪,国家邮政总局为UPS和FedEx颁发了国内快递营业执照,标志着外资进入国内市场,做中国国内快递业务的时代已经来临,中国国内快递市场定将会面临新一轮的洗牌。 作为四大国际快递之一的UPS,对国内快递只能算是个迟到者,快速发展的中国国内市场吸引着所有人的目光,UPS当然也希望可以在拿到首批执照的基础上,一举奠定其在国内市场的地位,为日后全面放开国内快递市场做准备。再此之前,DHL和FedEx早已经涉水中国国内快递,只是之前一个已经宣布退出中国国内快递市场,一个发展得并不顺畅。如今,UPS决定开展中国国内业务,在两位先行者的前车之鉴下,该如何选择战略方案将是本文重点研究的课题。 本文将会利用SWOT分析法,针对UPS所处的外在及内在环境进行深入分析,充分研究UPS在中国国内快递市场的优劣势、机会和威胁。研究表明,国内快递市场机会与挑战并存,希望可以通过研究找出合适的战略方案,为UPS接下来在中国国内快递的发展提供参考。
[Abstract]:Since China's entry into WTO, China has gradually liberalized the wholly foreign-owned express delivery market, which is also following the spring breeze of this reform. The four major couriers have entered the Chinese market one after another, and have quickly occupied more than 70% of the international market share. In China's international express market, the four major express delivery hot, but the increasingly stable market distribution has gradually become clear, the volume of business is nothing more than turning around between several. But two years ago, a piece of news can be described as a stone to stir up waves, the State Postal Administration issued domestic express business licenses for UPS and FedEx, marking the time for foreign investment to enter the domestic market and do domestic express business in China. China's domestic express market will face a new round of reshuffle. As one of the four major international couriers, UPS, can only be regarded as a latecomer to domestic express delivery. The rapid development of China's domestic market has attracted the attention of everyone. UPS certainly hopes to be able to get the first batch of licenses on the basis of the first batch of licenses. Establish its position in the domestic market in one fell swoop, in preparation for the full liberalization of the domestic express market in the future. Before that, DHL and FedEx had long been involved in China's domestic couriers, only one had announced that it had withdrawn from the domestic express market, and the development of one had not been smooth. Now, UPS has decided to carry out its domestic business in China. Under the foresight of the two pioneers, how to choose a strategic scheme will be the focus of this paper. In this paper, the SWOT analysis method will be used to analyze the external and internal environment of UPS, and the advantages, disadvantages, opportunities and threats of UPS in China's domestic express market will be fully studied. The research shows that there are both opportunities and challenges in the domestic express delivery market. It is hoped that we can find out the appropriate strategic plan through the research to provide reference for the future development of UPS in China's domestic express delivery.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F259.1;F272
本文编号：2473230
[Abstract]:Since China's entry into WTO, China has gradually liberalized the wholly foreign-owned express delivery market, which is also following the spring breeze of this reform. The four major couriers have entered the Chinese market one after another, and have quickly occupied more than 70% of the international market share. In China's international express market, the four major express delivery hot, but the increasingly stable market distribution has gradually become clear, the volume of business is nothing more than turning around between several. But two years ago, a piece of news can be described as a stone to stir up waves, the State Postal Administration issued domestic express business licenses for UPS and FedEx, marking the time for foreign investment to enter the domestic market and do domestic express business in China. China's domestic express market will face a new round of reshuffle. As one of the four major international couriers, UPS, can only be regarded as a latecomer to domestic express delivery. The rapid development of China's domestic market has attracted the attention of everyone. UPS certainly hopes to be able to get the first batch of licenses on the basis of the first batch of licenses. Establish its position in the domestic market in one fell swoop, in preparation for the full liberalization of the domestic express market in the future. Before that, DHL and FedEx had long been involved in China's domestic couriers, only one had announced that it had withdrawn from the domestic express market, and the development of one had not been smooth. Now, UPS has decided to carry out its domestic business in China. Under the foresight of the two pioneers, how to choose a strategic scheme will be the focus of this paper. In this paper, the SWOT analysis method will be used to analyze the external and internal environment of UPS, and the advantages, disadvantages, opportunities and threats of UPS in China's domestic express market will be fully studied. The research shows that there are both opportunities and challenges in the domestic express delivery market. It is hoped that we can find out the appropriate strategic plan through the research to provide reference for the future development of UPS in China's domestic express delivery.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F259.1;F272
【参考文献】
相关期刊论文 前1条
1 山河;快递市场的政策通道[J];中国市场;2003年01期
，本文编号：2473230
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