“NJ花园”商住项目商业计划书

发布时间：2018-02-08 14:45

本文关键词： 地产计划书财务分析风险　出处：《华南理工大学》2014年硕士论文　论文类型：学位论文

【摘要】：PG集团多元化经营，主要从事地产开发及房地产基金业务。本商业计划书是有关PG投资集团意向承接的环渤海经济圈外的第一个项目。NJ花园商住地产项目的可行性研究报告，包括项目的环境分析、市场定位、产品定位、价格定位、开发计划、成本限额、推盘计划、风险控制等分析结果。研究目标一方面为相关债权人提供项目投资信息，保障项目资金筹集；另一方面为投资方项目开发提供可靠的决策依据。本商业计划书首先介绍了项目拓展的历史背景和动因，随后阐述了开发方案：PG公司将通过股权受让方式获得“NJ花园”商住项目开发权，通过周密调研，充分挖掘项目特点，赋予其文化内涵，打造都市绿色、休闲生活。运用“五力竞争模型分析法”和“SWOT分析法”，对项目的竞争环境作了详细分析和比较，认为项目区位优势、环境优势、集聚优势突出。尽管存在潜在进入者及现有竞争对手威胁及价格竞争，但该区域目前房地产供不应求。通过差异化策略可回避同质化竞争，扬长避短，独辟蹊径，实现预期目标。项目总投入68443万元（除所得税外），其中投资方自筹25000万元，银行融资30000万元，销售资金返投13500万元。股权投资净现金流25065（84065-59000）万元为正，股权投资财务净现值10237（69237-59000）万元大于零，投资回收期14个月，，项目可行。敏感性分析显示，价格是影响项目收益的重要财务因素，与投入相比，价格因素更敏感。通过对政策风险、管理风险和市场风险采取相应对策，项目风险可控的。通过分析认为：“NJ花园”项目具有收益较高、开发周期短、风险可控等优势，符合集团“短平快”项目要求，项目可行。
[Abstract]:PG Group diversifies, mainly engaged in real estate development and real estate fund business. This business plan is a feasibility study report on the first project outside the Bohai Economic Circle, outside the Bohai Economic Circle, which PG Investment Group intends to undertake. Including environmental analysis, market positioning, product positioning, price positioning, development plan, cost limitation, push plan, risk control, etc. On the one hand, the research objective is to provide project investment information for relevant creditors. Guarantee project financing; on the other hand, provide reliable decision-making basis for investor project development. This business plan first introduces the historical background and motivation of project expansion, and then expounds the development scheme: PG company will obtain the "NJ Garden" commercial and residential project development right through equity transfer, and fully excavate the characteristics of the project through thorough investigation. Endow its cultural connotation, create urban green, leisure life. This paper makes a detailed analysis and comparison of the competitive environment of the project by using the "five forces competition model analysis method" and "SWOT analysis method", and thinks that the project location advantage, the environmental advantage, the project location superiority, the environment superiority, The agglomeration advantage is outstanding. Although there are threats from potential entrants and existing competitors and price competition, the current supply of real estate in this region is short of supply. Achieve the desired goal. The total investment of the project is 684.43 million yuan (in addition to income tax, 250 million yuan for investors, 300 million yuan for bank financing, 135 million yuan for back investment of sales funds, 25065% net cash flow of equity investment, 84065-59000 yuan) of which is positive, and the financial net present value of equity investment is 10237,69237-59 million yuan. The investment payback period is 14 months and the project is feasible. Sensitivity analysis shows that price is an important financial factor affecting project income. Compared with input, price factor is more sensitive. Through adopting corresponding countermeasures to policy risk, management risk and market risk, project risk can be controlled. Through the analysis, it is concluded that the NJ Garden project has the advantages of high income, short development period, controllable risk and so on, which meets the requirements of the group's "short, flat, fast" project and is feasible.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.233.4;F832.51

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