论“互惠性”假设对“经济人”假设的非理性冲击——基于委托代理模型的分析

发布时间：2018-04-10 04:20

本文选题：互惠性偏好　切入点：行为经济学　出处：《技术经济与管理研究》2011年05期

【摘要】：互惠性偏好是行为经济理论中的一个重要研究领域,对传统的理性"经济人"假设提出了现实性的挑战。借助于激励理论中的委托--代理模型,通过互惠性假设下与"经济人"假设下的博弈均衡解的对比分析可知,新古典体系中的最优契约均衡存在着帕累托改进的可能。互惠性行为下的经济收益可以大于自利性行为下的经济收益,经济个体可以通过经济行为的调整与分配机制的变更来获取更大的利益,并促进组织利益、群体利益与社会利益的扩张。研究表明,长期在经济理论中居于主导地位"经济人"假设在现代经济社会中的实践性日渐衰退,包括"互惠性"假设在内的非理性假设存在着较高的现实意义。互惠性理论的提出不仅动摇了传统经济理论的基础,也促进了管理理论与管理行为的变革。互惠性理论从一个侧面为行为经济学提供了坚实的理论基础,巩固了行为经济学在现代经济理论中的卓越性地位。
[Abstract]:Reciprocal preference is an important research field in behavioral economy theory, which challenges the traditional rational "economic man" hypothesis.With the aid of the principal-agent model in incentive theory and the comparative analysis of the game equilibrium solutions under the reciprocity hypothesis and the "economic man" hypothesis, it can be concluded that there is a possibility of Pareto improvement in the optimal contract equilibrium in the neoclassical system.The economic benefits under reciprocal behavior can be greater than those under self-beneficial behavior. Economic individuals can obtain greater benefits and promote organizational interests by adjusting economic behavior and changing the distribution mechanism.The expansion of group interests and social interests.The study shows that the practicability of the hypothesis of "economic man" in modern economic society is declining day by day, and that the irrational hypothesis, including the hypothesis of "reciprocity", has higher practical significance.The theory of reciprocity not only shakes the foundation of traditional economic theory, but also promotes the reform of management theory and management behavior.The theory of reciprocity provides a solid theoretical basis for behavioral economics from one side and consolidates the outstanding position of behavioral economics in modern economic theory.
【作者单位】：贵州财经学院工商管理学院;乐山师范学院旅游与经济管理学院;
【基金】：国家社科基金资助项目(07BJY017):和谐社会的微观经济研究
【分类号】：F069.9

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