理性与非理性选择在经济活动中的耦合——基于经济学与社会学的思考

发布时间：2018-06-10 18:39

本文选题：经济活动 + 行为理性　；参考：《技术经济与管理研究》2011年11期

【摘要】：现实的丰富多变和人性的复杂使得并非一切行为都是理性的,即使在一个行动内或决策中,理性与非理性的标准也是模糊的,没有纯粹的理性,也没有单一的非理性。本文基于理性和非理性选择在中国市场化进程中的角色演绎,肃清了传统上对理性和非理性存在的认识误区。进一步提出在理性主导下进行非理性选择,在非理性中纳入理性思考;借助于由意愿和能力两个变量构造的支付矩阵,分析了理性与非理性在市场中耦合的可行性。最后探讨了为这种可行性提供有效保障的耦合点即激励与约束相容的制度建设,保障对理性、非理性中积极因素的引导、奖励,对消极因素的约束、惩罚,使人们在理性与非理性相结合的内在激励与约束下所做出的决策与他们对市场的预期一致,与该制度期望达到的目标相符。
[Abstract]:Because of the variety of reality and the complexity of human nature, not all behaviors are rational. Even in an action or decision, the criteria of rationality and irrationality are vague, there is no pure rationality, and there is no single irrationality. Based on the role deduction of rational and irrational choice in the process of marketization in China, this paper clears the traditional misunderstanding of rationality and irrationality. Furthermore, it is proposed that rational choice should be carried out under the guidance of rationality, and rational thinking should be incorporated into irrationality, and the feasibility of coupling rationality and irrationality in the market is analyzed by means of the payment matrix constructed by two variables of will and ability. Finally, the paper discusses the coupling point of providing effective guarantee for this kind of feasibility, that is, the compatible system construction of incentives and constraints, the guidance, reward, restriction and punishment of the positive factors in rationality and irrationality, and the punishment of negative factors. So that people in the rational and irrational combination of internal incentives and constraints to make decisions consistent with their expectations of the market, and the system is expected to achieve the goal.
【作者单位】：河南工业大学经济贸易学院;
【基金】：国家自然科学基金(批准号:70873097)
【分类号】：F0-4;C91-4

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