天津港焦炭货源市场开发对策研究

发布时间：2017-12-30 21:16

本文关键词：天津港焦炭货源市场开发对策研究　出处：《大连海事大学》2014年硕士论文　论文类型：学位论文

【摘要】：中国是当今世界上焦炭的第一生产大国、第一消费大国和第一出口大国,目前中国的焦炭产量占全球产量一半以上,出口量占全球贸易量近六成。天津港,作为中国北方第一位、世界第五位的世界级大港,是中国焦炭出口的最大港口,拥有世界上规模最大的现代化焦炭专业码头,经过二十多年的经营,企业规模和经济效益有了突破性的发展。从2008年世界次贷危机开始,国内外焦炭市场的需求持续低迷,焦炭出口量几乎跌到了谷底,而环渤海各港口纷纷加大产能建设,竞相提升港口功能与等级,与天津港形成了强有力的竞争态势。2013年,国家取消了焦炭出口关税和配额的限制,焦炭的外贸出口出现了一定增长；但在内贸方面,由于国内钢市运行疲软,焦炭社会库存量高,成交量一直低迷,港口吞吐量无明显好转。本课题针对港口行业特点,对天津港内贸出口焦炭业务的发展环境进行了系统分析,对其优势与劣势、机会与威胁进行明确,对焦炭客户进行了层次分析,通过建立优惠政策、拓展客户服务、加强相关合作、开发市场领域等相关对策措施,积极主动地开发客户、维系客户,实现港口和客户利益的最大化。研究结论对天津港焦炭及其他相应货类的市场开发、业务发展具有一定的指导意义。
[Abstract]:China is the world's largest producer of coke, the first largest consumer and the first export country. At present, China's coke production accounts for more than half of the global output, and the export volume accounts for nearly 60% of the global trade volume. Tianjin Port. As the first world-class port in the north of china and 5th in the world, it is the largest port for coke export in china. It has the largest modern professional coke wharf in the world and has been operated for more than 20 years. The scale of the enterprise and economic benefits have made a breakthrough development. Since 2008, the world sub-prime crisis began, the domestic and foreign coke market demand continued to be depressed, coke exports almost fell to the bottom, and the Bohai Bay ports have increased production capacity construction. In 2013, the country abolished the restrictions of coke export tariffs and quotas, and the export of coke increased to a certain extent. However, in domestic trade, due to the weak operation of domestic steel market, high coke stock, low turnover, no obvious improvement of port throughput. This topic is aimed at the characteristics of port industry. This paper makes a systematic analysis of the development environment of coke business in Tianjin Port's domestic trade export, clarifies its advantages and disadvantages, opportunities and threats, and makes a hierarchical analysis of coke customers, and establishes preferential policies. Expand customer service, strengthen related cooperation, develop market and other relevant countermeasures, actively develop customers, maintain customers. The conclusion of the study has a certain guiding significance for the market development of coke and other corresponding goods in Tianjin Port.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274;F552.7

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