龙口港企业文化评价体系研究

发布时间：2018-01-30 04:23

本文关键词： 国有企业企业文化企业文化建设　出处：《大连海事大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着经济全球化快速发展,传统的竞争优势正在持续地变成一般性要求。在一个特别优势正普遍地转化为一般优势、一个由标准化统治全球化的时代,要超越一般优势和普遍执行的标准,寻求和培植企业独特的竞争优势资源,这只能是企业文化。只有当企业拥有优秀而强大的企业文化,它才会摆脱动荡不定的成长阶段。在近一个世纪的发展历程中,龙口港积淀了深厚的企业文化底蕴,激励了一代又一代龙口港人为振兴港口奋勇拼搏,无私奉献。如果说企业早期创业靠的是勤劳、勇气和机遇,那么后期的发展壮大则必须依靠企业的群体斗志和凝聚力,也就得依靠企业文化的建设。目前,随着经济全球一体化的发展,港口同质化竞争更加激烈,为此,如何提高企业的核心竞争力就成了摆在所有港口企业面前的首要课题。而企业文化是最能直接反映企业核心竞争力的因素,因此企业文化的建设是所有港口企业的首要任务。企业文化内聚人心、外树形象,是企业的灵魂和经营法宝。基于此本文就企业可持续发展难题提出了企业文化建设的重要性,同时文章深入分析了企业文化建设中存在的问题,提出了企业文化建设的需求及发展思路。本文首先介绍了企业文化的相关理论,分析了龙口港企业文化建设的主要背景；其次,通过对龙口港企业文化的历史和发展现状、企业文化实施动因、企业文化建设的主要做法及成效等方面的基本分析,对其存在的问题进行了分析。通过系统的研究国内外企业文化建设理论,结合本人在龙口港的实际工作经验,建立龙口港企业文化综合评价体系。最后,就企业文化建设,提出对策。
[Abstract]:With the rapid development of economic globalization, traditional competitive advantage is continuously becoming a general requirement. To surmount the general advantages and the standards of universal implementation, seek and cultivate the unique competitive advantage resources, this can only be the corporate culture, only if the enterprise has excellent and strong corporate culture. It will get rid of the volatile stage of growth. In the course of nearly a century's development, Longkou Port has accumulated profound corporate culture, and inspired generations of Longkou Hong Kong people to fight hard for the revitalization of the port. Selfless dedication. If the early entrepreneurial enterprises rely on industry, courage and opportunities, then the later development and growth must rely on the corporate spirit and cohesion, but also rely on the construction of corporate culture. At present. With the development of global economic integration, the competition of port homogenization becomes more fierce. How to improve the core competitiveness of enterprises has become the first issue in front of all port enterprises, and corporate culture is the most direct reflection of the core competitiveness of enterprises. Therefore, the construction of enterprise culture is the primary task of all port enterprises. Based on this, this paper puts forward the importance of the enterprise culture construction on the enterprise sustainable development difficult problem, at the same time, the article deeply analyzes the problems existing in the enterprise culture construction. First, this paper introduces the related theories of corporate culture, and analyzes the main background of enterprise culture construction in Longkou Port. Secondly, through the Longkou port enterprise culture history and the development present situation, the enterprise culture implementation reason, the enterprise culture construction main method and the effect and so on aspect basic analysis. Through a systematic study of the theory of enterprise culture construction at home and abroad, combined with my actual work experience in Longkou Port, the comprehensive evaluation system of enterprise culture in Longkou Port is established. On the enterprise culture construction, put forward the countermeasure.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F270;F552.6

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