曹妃甸港集团发展战略研究

发布时间：2018-02-01 01:24

本文关键词： 曹妃甸港集团发展战略环境分析 SWOT分析　出处：《燕山大学》2014年硕士论文　论文类型：学位论文

【摘要】：本文是对曹妃甸港集团发展战略选择的一个研究。过去的十年，发展中国家经历了经济发展的黄金时期，快速的经济增长带动了国际海运及大宗商品的繁荣，这使得发展中国家在国际航运贸易中占据了主导地位。但是，2008年后，受到国际经济危机的影响，我国经济发展亦出现了波动。弱势的宏观经济使得港口发展前景不明朗。因此，如何在新的挑战与困难中做出正确的战略选择，对于集团的发展是极为重要的。首先，本文就曹妃甸港的战略发展环境做出系统梳理与分析，分别从宏观环境、行业环境以及微观环境的角度指出利、弊。并得出一个基本结论：未来5-10年，曹妃甸港会面临难得的跨越式发展机遇，但是，集团的人才、组织、文化基础相对比较薄弱，亟需加强。其次，本文以上述的环境条件为基础，探讨了集团总体发展战略的制定。第一，本人给出了总体战略制定的指导思想；第二，本文在分析曹妃甸港的自然条件、政治条件以及行业条件的基础上，给出了集团发展的基本路径；第三，本文给出了集团的具体业务战略。上述即是对集团发展的战略选择建议。再次，为保证整体战略的有效实施，，本文对集团的职能战略予以考察。并从从组织管理、人力资源、资本运作、生产调度、服务品质、企业文化及信息技术七个方面给出了具体的分析和建议。最后，本文就集团的战略的实施与控制做了进一步的探讨，并分别从实施机制和保障措施两个角度做了深入的研究。
[Abstract]:This paper is a study on the development strategy of Caofeidian Port Group. Over the past ten years, developing countries have experienced a golden period of economic development, and rapid economic growth has led to the prosperity of international shipping and commodities. This makes developing countries dominant in international shipping trade. However, after 2008, it was affected by the international economic crisis. China's economic development has also fluctuated. The weak macro-economy makes the prospects of port development unclear. Therefore, how to make the right strategic choice in the new challenges and difficulties. It is very important for the development of the group. First of all, this paper makes a systematic analysis of the strategic development environment of Caofeidian Port, respectively from the macro environment, industry environment and micro-environment point of view. This paper draws a basic conclusion: Caofeidian Port will face rare leapfrog development opportunities in the next 5-10 years, but the talent, organization and cultural foundation of the group are relatively weak and need to be strengthened. Secondly, based on the above environmental conditions, this paper discusses the formulation of the group's overall development strategy. First, I give the guiding ideology of the overall strategy formulation; Secondly, on the basis of analyzing the natural conditions, political conditions and trade conditions of Caofeidian Port, this paper gives the basic path of the development of Caofeidian Port. Third, this paper gives the specific business strategy of the group. Thirdly, in order to ensure the effective implementation of the overall strategy, this paper examines the functional strategy of the group from organizational management, human resources, capital operation, production scheduling, service quality. Seven aspects of corporate culture and information technology are given specific analysis and suggestions. Finally, this paper makes a further discussion on the implementation and control of the Group's strategy, and makes a further study from the two angles of implementation mechanism and safeguard measures.
【学位授予单位】：燕山大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F552.6;F272

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