天津港一公司功能拓展策略研究

发布时间：2018-02-06 01:23

本文关键词： 天津港件杂货码头功能拓展策略研究　出处：《大连海事大学》2012年硕士论文　论文类型：学位论文

【摘要】：进入新世纪以来,港口企业发展不但体现在吞吐量、规模能力上,更体现在国际化、可持续以及对区域经济发展的引领带动上。港城互动、互为依托在天津港发展史上一直起着重要作用。随着滨海新区升级为国家发展战略,作为滨海新区的重要功能区,天津港乃至一公司迎来了重要的战略机遇期,同时也是战略转型期,港口要为城市经济发展服务。老码头公司作为天津港的重要组成部分,历史上为天津港发展做出了重要贡献。如何通过总结天津港发展经验,结合国内外当前港口企业的发展环境、发展布局、发展模式,做好老码头升级转型,是老码头发展的必由之路,也对提高传统件杂货码头企业国际竞争力有着现实的意义。本文以天津港一公司为例,从港口的自身特点、市场环境、同行竞争、腹地条件及滨海新区开发开放等等特质,剖析港口发展定位和功能拓展策略,以便找准企业发展战略的准确定位,使企业在国际经济背景下积蓄力量,乘势而上。本文主要对企业功能拓展的经营背景以及动因进行分析,对件杂货码头发展的现状、资源配置、人员构成、内外部发展环境及现有功能在客户中的认可度等进行了详细分析,并借鉴和参考国、内外件杂货码头发展成功经验,对传统件杂货码头开展功能拓展进行了分析,提出功能拓展方案、基本途径及具体措施和建议。本文通过以天津港一公司这样一个传统件杂货码头自身发展为事例,查找传统件杂货码头的发展中存在的问题,旨在通过服务功能的完善和经营领域的拓展,并借助国内外件杂货码头成功发展经验,进一步挖掘传统码头发展的潜力和增强效益的途径,提升对外服务水平的同时,扭转传统件杂货码头经营劣势,促进传统码头的功能拓展、转型和可持续发展。
[Abstract]:Since entering the new century, the port enterprise development not only embodies in the throughput, the scale ability, but also manifests in the internationalization, the sustainable and the leading drive to the regional economic development. Binhai New area has been playing an important role in the history of the development of Tianjin Port. With the upgrading of Binhai New area into the national development strategy, as an important functional area of Binhai New area, Tianjin Port and even a company has ushered in an important strategic opportunity period. At the same time, it is also a strategic transition period, the port should serve for the urban economic development. The old wharf company is an important part of Tianjin Port. History has made an important contribution to the development of Tianjin Port. Through summing up the experience of Tianjin Port development, combined with the current development environment of domestic and foreign port enterprises, development layout, development model, to do a good job in upgrading and transformation of the old wharf. It is the only way for the development of the old wharf, and also has practical significance to improve the international competitiveness of the traditional cargo wharf enterprises. Taking Tianjin Port Company as an example, this paper analyzes the port development orientation and function expansion strategy from the port's own characteristics, market environment, peer competition, hinterland conditions and the development and opening of coastal new area. In order to find the accurate positioning of the enterprise development strategy, so that the enterprise in the international economic background to accumulate strength, take advantage of the situation. This paper mainly analyzes the business background and motivation of the expansion of enterprise functions. The status quo, resource allocation, personnel composition, internal and external development environment and the recognition of existing functions in customers are analyzed in detail, and the reference country is used for reference. In this paper, the successful development experience of the internal and external grocery wharf is analyzed. The function expansion of the traditional grocery wharf is analyzed, and the scheme, basic ways, concrete measures and suggestions are put forward. This paper takes the development of the traditional grocery wharf of Tianjin Port as an example to find out the problems existing in the development of the traditional grocery wharf in order to improve the service function and expand the business field. With the help of the successful development experience of the domestic and foreign grocery wharf, the paper further excavates the development potential of the traditional wharf and the ways to enhance the efficiency, while improving the external service level, reversing the disadvantages of the traditional grocery wharf management. Promote the function expansion, transformation and sustainable development of traditional wharf.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F552

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