青岛地铁沿线物业商业定位研究

发布时间：2018-02-14 23:28

本文关键词： 地铁沿线物业商业定位　出处：《中国海洋大学》2012年硕士论文　论文类型：学位论文

【摘要】：地铁客运是国内外多数发达国家城市公共交通系统的载客主体，但其建设周期较长、成本高昂及自身公共交通的角色，导致了基本运营需政府每年进行补贴的状况，运营即亏损的状况着实让当地政府为难。事实证明，只要对地铁沿线可开发物业进行合理有效的开发，使其与地铁建设形成联动机制，则可实现地铁沿线物业收益的反哺效应，建立起持续而且稳定的资金供应链，加速地铁网络可持续性发展。因此，，如何对地铁沿线物业商业进行分析并精准为其进行定位，对青岛的地铁建设具有十分重要的意义。本文研究的对象为青岛地铁近期建设规划中所涉及线路上的上盖物业及地下空间的商业开发定位。除对商业区位、TOD模式（Transit OrientedDevelopment）、城市地产商业定位等相关基础理论研究综述外，本文还理论联系实际，就地铁客运对整个城市的影响及国内外城市地铁沿线物业开发成功经验进行了分析，进一步明确了青岛地铁沿线物业开发定位总体思路。结合对青岛宏观环境及市场调研分析的结果，本文以相关区域在城市现状或在新规划中的功能定位为依据，将基本覆盖在建及待建地铁线路所经区域分为五类：即商贸旅游服务区、传统商务区、城市居住新区、交通枢纽区及新兴商务区，并逐一就其地域特点、商业业态、市场环境等进行深入分析，最终为其商业进行定位。本文还就青岛地铁沿线物业的投资、开发及招商、管理等工作模式提出了具体建议。
[Abstract]:Subway passenger transport is the main passenger carrier of urban public transport system in most developed countries at home and abroad. However, its long construction cycle, high cost and the role of its own public transportation lead to the situation that the basic operation needs government subsidy every year. The situation of loss in operation has really made the local government difficult. Facts have proved that as long as a reasonable and effective development of developable properties along the subway line is carried out so that it can form a linkage mechanism with the subway construction, it can realize the feedback effect of property income along the subway line. It is of great significance for Qingdao subway construction to establish a sustained and stable capital supply chain and accelerate the sustainable development of subway network. Therefore, how to analyze and accurately locate the property business along the subway line is of great significance to the subway construction in Qingdao. The research object of this paper is the commercial development orientation of the superstructure property and underground space on the track involved in the recent construction planning of Qingdao Metro, except for a summary of the related basic theories such as transit oriented development mode, commercial positioning of urban real estate, etc. This paper also analyzes the influence of subway passenger transportation on the whole city and the successful experience of property development along the subway line of domestic and foreign cities, and further clarifies the general idea of the development orientation of properties along Qingdao Metro line. Based on the analysis of the macro environment and market in Qingdao, this paper is based on the function orientation of the relevant areas in the present situation of the city or in the new planning. This paper divides the areas covering the subway lines to be built and to be built into five categories: commercial and tourist service area, traditional business district, new urban residential district, transportation hub area and new business district, and one by one, according to their regional characteristics and business patterns, Market environment and other in-depth analysis, ultimately for its business positioning. The paper also puts forward some concrete suggestions on the investment, development, investment and management of properties along Qingdao Metro.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F727;F572.88

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