基于战略联盟的运输企业合作博弈研究

发布时间：2018-02-27 01:02

本文关键词： 运输企业战略联盟博弈利益分配　出处：《北京建筑大学》2015年硕士论文　论文类型：学位论文

【摘要】：在当今经济全球化的时代,随着国际大型跨国运输企业纷纷涌入中国市场,国内运输市场竞争日益激烈。国内运输企业逐渐认识到只靠自身实力在市场激烈的市场竞争中已经难以生存,更别提谋求长远发展了。运输企业之间必须展开合作,实现互利共赢,才能使其在激烈的市场竞争中生存下来。运输企业战略联盟是运输企业顺应市场竞争及企业之间合作发展的产物。运输企业通过组建战略联盟进行合作,可以降低企业成本,提升企业收益,促进企业发展。战略联盟最重要的形成动因是通过合作追求更大利益,它是各运输企业组建的一个利益共同体,而博弈论是研究各利益主体相互作用的一种较好的方法,本文采用纳什博弈、斯坦伯格博弈和合作博弈等博弈论的方法和其它相关理论对基于战略联盟的运输企业博弈问题进行了研究。具体而言,本论文的主要内容如下:(1)论文利用系统论的思想对运输企业战略联盟进行了定义和分类,分析了运输企业战略联盟的形成原因,探讨了运输企业的组建过程,并对运输企业战略联盟的组织结构进行了分析。(2)研究了运输企业战略联盟的组建博弈问题。首先对运输企业横向战略联盟的组建博弈进行了分析,分别探讨了同区域运输企业横向战略联盟组建博弈和不同区域运输企业横向战略联盟组建博弈问题,研究发现,在上述两种情形下,通过组建战略联盟都可以使运输企业的总利润增加,仅当运输企业处于不同区域时,运输企业组建博弈总存在纳什均衡解。然后研究了运输企业纵向战略联盟的组建博弈问题,研究发现,只有当组建战略联盟后能使运输企业降低足够的运营成本时,组建联盟后的总利润才大于组建联盟前的总利润。(3)研究了运输企业战略联盟的利益分配问题。采用合作博弈的方法,建立了运输企业战略联盟的利益分配合作博弈模型,给出了合作博弈的Shapley值,并通过算例对模型进行了验证。(4)以京津冀地区运输行业为例,分析了京津冀地区运输业的发展状况,对京津冀地区运输企业的合作状况、发展环境及战略联盟的业务合作方式进行了探讨,最后给出了京津冀地区运输企业组建战略联盟的发展对策和建议。
[Abstract]:In the era of economic globalization, with the influx of large international transnational transportation enterprises into the Chinese market, The domestic transportation market is becoming increasingly competitive. Domestic transport enterprises have come to realize that it is already difficult to survive in the fierce market competition on their own strength, let alone seek long-term development. Only by realizing mutual benefit and win-win can it survive in the fierce market competition. The strategic alliance of transportation enterprises is the product of the transportation enterprises adapting to the market competition and the cooperation and development of the enterprises. The transportation enterprises cooperate by forming strategic alliances. The most important motivation of strategic alliance is to pursue greater interests through cooperation, which is a community of interests formed by various transportation enterprises. The game theory is a good method to study the interaction of various stakeholders. In this paper, Nash game is used. The game theory methods such as Steinberg game theory and cooperative game theory and other relevant theories have studied the game problem of transportation enterprises based on strategic alliance. The main contents of this paper are as follows: (1) the paper defines and classifies the strategic alliance of transportation enterprises by using the idea of system theory, analyzes the reasons for the formation of strategic alliance of transportation enterprises, and probes into the forming process of transportation enterprises. And the organization structure of strategic alliance of transportation enterprises is analyzed. 2) the game of formation of strategic alliance of transportation enterprise is studied. Firstly, the game of formation of horizontal strategic alliance of transportation enterprise is analyzed. This paper discusses the game of establishing horizontal strategic alliance with regional transportation enterprises and the game of establishing horizontal strategic alliance with different regional transportation enterprises, and finds out that under the above two situations, By forming strategic alliance, the total profit of transportation enterprises can be increased. Only when the transportation enterprises are in different regions, there is always Nash equilibrium solution in the formation game of transport enterprises. Then, the problem of forming vertical strategic alliance of transport enterprises is studied. The study found that only when strategic alliances are formed can transport companies reduce their operating costs sufficiently. The problem of profit distribution of strategic alliance of transportation enterprises is studied. The cooperative game model of profit distribution of strategic alliance of transportation enterprises is established by using cooperative game method. The Shapley value of cooperative game is given, and the model is verified by an example. Taking the transportation industry of Beijing-Tianjin-Hebei area as an example, the development of transportation industry in Beijing-Tianjin-Hebei area and the cooperation of transportation enterprises in Beijing-Tianjin-Hebei area are analyzed. The development environment and the business cooperation mode of the strategic alliance are discussed. Finally, the development countermeasures and suggestions of establishing the strategic alliance for the transportation enterprises in Beijing, Tianjin and Hebei are given.
【学位授予单位】：北京建筑大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F512.6;F224.32

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