深圳运发汽车租赁公司商业模式创新研究

发布时间：2018-03-13 20:34

本文选题：商业模式　切入点：价值创新　出处：《中南大学》2012年硕士论文　论文类型：学位论文

【摘要】：目前,有关企业商业模式的研究在国内外是一个前沿问题和热点问题,相关研究成果集中在最近10年内。在现有文献中,对商业模式的含义、理论解释以及模式创新的内容与步骤等方面虽有所研究,但由于研究者站在不同的视角,因而对商业模式的概念,结构体系,理论范畴缺乏统一的认识,有关模式的研究总体上还属于探索性初级阶段。本文以商业模式这一企业经营的共性问题作为选题背景,首先从商业模式的概念定义出发,在总结前有研究成果的基础上,提出了商业模式的概念,定义了商业模式的内涵,并对商业模式与企业战略的区别和联系做了相关的比较。然后,通过对商业模式相关理论的溯源。接下来,作者采用比较分析与经验归纳相结合的研究方法,对企业商业模式创新的途径、步骤、设计的关键环节以及其逻辑性检验与评价等方面做了全方位的分析与阐述。最后,运用上述商业模式创新理论与原理,结合运发汽车租赁公司的实际,对其原商业模式及其瓶颈问题做了相关的分析,并提出创新商业模式构建,对构建内容、思路,以及面对的风险做了深入全面的剖析,并提出应对策略。
[Abstract]:At present, the research on enterprise business model is a frontier and hot issue at home and abroad, and the related research results are concentrated in the last 10 years. Although the theoretical explanation and the contents and steps of the model innovation have been studied, the researchers lack a unified understanding of the concept, the structure system and the theoretical category of the business model because of their different perspectives. On the whole, the research on the model belongs to the exploratory primary stage. This paper takes the business model as the background of the common problem of enterprise management. Firstly, based on the definition of the concept of the business model, and on the basis of the research results before summing up, the paper puts forward the concept of the business model and defines the connotation of the business model. The difference and relation between business model and enterprise strategy are compared. Then, by tracing the relevant theories of business model, the author adopts the research method of combining comparative analysis and empirical induction. This paper analyzes and expounds the ways, steps, key links of the design and its logic test and evaluation of the innovation of the business model of an enterprise. Finally, using the above business model innovation theory and principle, combined with the actual situation of Yunfa car rental company, this paper analyzes the original business model and its bottleneck problem, and puts forward the construction of innovative business model, the construction content, the ideas. And the risks faced to do a thorough and comprehensive analysis, and put forward countermeasures.
【学位授予单位】：中南大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F272.3;F572.7

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