易程公司国际化战略研究

发布时间：2018-03-14 00:52

本文选题：国际化战略　切入点：高铁企业　出处：《北京交通大学》2013年硕士论文　论文类型：学位论文

【摘要】：目前,随着我国高铁技术的崛起以及国际上对中国高铁技术的认可程度日益提高并达到前所未有的高度,越来越多的中国高铁企业在满足国内铁路市场需求的同时,积极开拓国际市场以取得更大的成功。在这种状况下研究国内高铁企业进军国际市场的国际化战略势在必行,而易程公司则扮演了中国高铁企业在高速铁路客服系统的旅客服务系统、登乘系统以及自动售检票系统(AFC)的整体解决方案提供商的角色进军国际市场。研究易程公司的国际化战略,一方面可以帮助中国的高铁企业了解国内外市场的现状及发展趋势,更重要的是可以帮助企业重新审视自己现在所处的发展阶段以及在国际化战略进程中可能面临的问题,进而明确应采用何种战略才能成功地实施国际化战略。在本文中,首先介绍了易程公司国际化战略存在的问题,然后引入介绍高速铁路行业的定义和构成,进而分析了国内外高速铁路的发展现状及发展趋势。接下来本文着重分析了易程公司的国际化战略历程及存在问题：分别介绍了易程公司国际市场战略发展定位、国际化战略的背景,明确了国际化战略对企业发展的重要意义；紧接着围绕国际化战略的过程分析了易程公司的组织结构、如何有效实施易程公司对海外机构的控制与协调以及易程公司国际化战略存在的问题。再下来,分析了易程公司国际化战略的成功因素,并针对开篇时分析的国际化战略面临的问题提出了优化解决方案。在本文的最后,基于以上对易程公司国际化战略的分析,对中国高铁企业全球化提出了一些建议,希望对越来越多的走向全球化的中国高铁企业提供一定的借鉴。
[Abstract]:At present, with the rise of China's high-speed rail technology and on the international China high-speed rail technology acceptance degree increasing and reached the height of hitherto unknown, more and more Chinese high-speed rail business in the domestic railway meet the market demand, and actively explore the international market to achieve greater success. It is imperative in this situation of domestic high iron enterprises to enter the international market internationalization strategy, and Yi Cheng's is played Chinese high-speed rail business in the high-speed railway passenger service system customer service system, boarding system and automatic fare collection system (AFC) the role of the whole solution provider to enter the international market. On the company's internationalization strategy, on the one hand can help Chinese high iron enterprises understand the current situation and development trend of domestic and foreign markets, the more important is that it can help enterprises to re-examine its own stage of development right now. And the problems that may face in the process of international strategy, and then make clear what strategy should be adopted to successfully implement the international strategy.
In this paper, first introduced the internationalization strategy of easyway company's problems, and then introduced the definition of high-speed railway industry and structure, and then analyzes the status quo and development trend of high speed railway at home and abroad. Then this paper focuses on the analysis of the process of internationalization strategy to the company and the existing problems are introduced: the international market positioning strategy the development of Yicheng company, internationalization strategy background, clarifies the important meaning of internationalization strategy for enterprise development; followed by the process around the internationalization strategy analysis of the organizational structure of Yi Cheng company, where the effective implementation of the company are easy to control the internationalization strategy of overseas institutions and coordination and to process the company. Then, analysis the success factors of internationalization strategy Yicheng company, and in the face of opening analysis internationalization strategy proposed optimization solution At the end of this paper, based on the above analysis of the internationalization strategy of Yicheng company, I put forward some suggestions for the globalization of China's high-speed rail enterprises, hoping to provide some references for more and more Chinese high-speed rail enterprises going global.

【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272.3;F532.6

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