南航企业文化对比分析研究

发布时间：2018-03-14 14:15

本文选题：南方航空公司　切入点：企业文化　出处：《新疆大学》2013年硕士论文　论文类型：学位论文

【摘要】：企业文化管理作为一种新的竞争模式，日益受到企业管理的重视和青睐，在国际化经济一体化的背景下，企业文化建设提出了很多问题，企业文化的发展和企业管理直接也有着密切的关系。论文介绍了企业文化的产生，结合中国南方航空股份有限公司（ChinaSouthernAirlinesCompanyLimited，，以下简称“南航”）企业文化的发展，创新以及与国内外其他知名企业企业文化的对比分析，提出南航企业文化的优势和差距，并提出好的措施和策略对企业文化的落地进行进一步阐述。有效地证明企业文化对企业的成功有着相辅相成的促进作用。文章重点采用对比分析等方法，研究分析发现，南航企业文化对南航战略转型发展起到了积极的促进作用，但仍然存在认可度不高的问题，本论文通过分析研究从企业战略发展角度来研究南航在企业文化建设中与其他企业的差异，是否适合南航自身的发展需要，对南航企业文化的建设、实践提出若干建议，对南航企业文化在员工范围内得到广泛认可起到了积极的作用。
[Abstract]:Enterprise culture management, as a new competition mode, is paid more and more attention to by enterprise management day by day. Under the background of the integration of international economy, many problems have been raised in the construction of enterprise culture. The development of enterprise culture and enterprise management also have close relation directly. This paper introduces the emergence of corporate culture, combining with the development, innovation of China Southern Airlines Company Limited (hereinafter referred to as "Southern Airlines") and the comparative analysis of corporate culture with other well-known enterprises at home and abroad. This paper puts forward the advantages and differences of the enterprise culture of China Southern Airlines, and puts forward some good measures and strategies to further expound the landing of the enterprise culture, which effectively proves that the enterprise culture has a complementary and promoting effect on the success of the enterprise. This paper focuses on comparative analysis and finds that the corporate culture of China Southern Airlines has played a positive role in promoting the strategic transformation and development of China Southern Airlines, but there is still a problem of low recognition. Through the analysis and study of the differences between China Southern Airlines and other enterprises in the construction of enterprise culture from the angle of enterprise strategic development, this paper puts forward some suggestions on the construction of enterprise culture of China Southern Airlines, and puts forward some suggestions on the construction of enterprise culture of China Southern Airlines. China Southern Airlines corporate culture in the staff has been widely recognized to play a positive role.
【学位授予单位】：新疆大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F270;F562.6

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