上海邮轮母港航线优化研究

发布时间：2018-03-19 15:56

本文选题：邮轮航线　切入点：母港　出处：《上海工程技术大学》2015年硕士论文　论文类型：学位论文

【摘要】：当下全球的经济增长仍存在不稳定的因素,但世界旅游业的发展比较迅速。邮轮旅游是旅游业的朝阳分支,整个邮轮产业发展蒸蒸日上。在国内,上海国际邮轮港是国际邮轮挂靠规模最大的邮轮母港,也是国内最先开始挂靠国际豪华邮轮的邮轮母港。自从21世纪以来,在上海邮轮母港挂靠的国际邮轮航次逐年提高,挂靠的邮轮吨位也越来越大,品牌也逐渐丰富起来。但相比于国外著名邮轮母港,上海邮轮母港航线还是比较单一,而且规划不够完善,还有很大的优化空间。目前国内外在邮轮旅游方面的研究还较少,对于邮轮航线优化的研究更是稀少。因此本文选择研究邮轮航线优化作为研究方向,以填补国内学者在此研究领域的空白,也希望此文章能对上海邮轮母港实际的运营产生一定参考价值。本文以上海邮轮母港航线为研究对象,通过借鉴国内外邮轮航线分布和分析邮轮游客的需求分析,设计出邮轮航线优化要素重视度分析模型,通过EXCEL和SPSS软件分析问卷所得数据。得出邮轮航线优化的重要要素中,“旅游景观优美”、“环境氛围舒适、良好”和“口碑很好的品牌”是邮轮游客统一认为比较重要的共同因素,普遍是重视度较高的具体要素,对于上海邮轮母港航线优化具有很重要的参考因素,为上海邮轮母港航线优化研究提供参考。全文共分为七个部分第一部分是绪论部分。具体包括研究背景,选题意义,国内外邮轮航线研究现状和本文研究内容与难点。第二部分为邮轮运营航线概述。分别介绍了邮轮航线定义与分类,邮轮航线挂靠形式,邮轮航线的运营方式和邮轮航线发展趋势分析。第三部分为全球邮轮航线市场供给现状。具体分析国内外邮轮航线市场供给现状,以及主要邮轮公司市场定位与航线供给状况。第四部分为邮轮航线影响因素分析,具体分析了邮轮游客需求、邮轮母港的建设、旅游目的地竞争力和邮轮公司在中国的发展战略四个重要影响因素。第五部分为邮轮游客对上海母港航线的需求调研与优化模型分析。对上海邮轮母港的消费者进行问卷调查和访谈,通过统计分析方法对邮轮航线各个要素进行全面地分析,并构建邮轮航线优化要素重视度分析模型。第六部分为上海邮轮母港航线优化分析。并对上海邮轮母港航线发展趋势和航线的优化提出建议。第七部分为研究和结论前景展望。
[Abstract]:At present, there are still unstable factors in global economic growth, but the world tourism industry is developing relatively rapidly. Cruise tourism is the sunrise branch of tourism, and the whole cruise industry is developing day by day. At home, Shanghai International Cruise Port is the largest international cruise ship home port, and it is also the first cruise port in China to link up with international luxury cruise. Since 21th century, the number of international cruise ships in Shanghai cruise port has been increasing year by year. The tonnage of the cruise lines is getting larger and larger, and the brands are gradually becoming richer. But compared with the famous cruise ports abroad, the route of the Shanghai cruise home port is still relatively simple, and the planning is not perfect enough. There is still a lot of room for optimization. At present, there is little research on cruise tourism at home and abroad, and the research on cruise route optimization is even rarer. Therefore, this paper chooses the study of cruise route optimization as the research direction. In order to fill the gap of domestic scholars in this research field, and hope this article can produce certain reference value to the actual operation of Shanghai cruise ship home port, this paper takes the route of Shanghai cruise home port as the research object. By drawing lessons from the distribution of cruise lines at home and abroad and analyzing the needs of cruise tourists, a model for analyzing the importance attached to the optimization elements of cruise routes is designed. Through the analysis of questionnaire data by EXCEL and SPSS software, it is concluded that among the important elements of cruise route optimization, "beautiful tourist landscape", "comfortable environment, good brand" and "good reputation" are the common factors that cruise tourists think are more important. Generally speaking, it is a specific factor with a high degree of attention, which is an important reference factor for the route optimization of the Shanghai cruise ship home port. The paper is divided into seven parts: the first part is the introduction part, including the research background, the significance of the topic, The second part is an overview of the cruise lines. The definition and classification of cruise lines, the form of cruise routes, the form of cruise routes, are introduced respectively. The third part is the present situation of the global cruise line market supply, the specific analysis of the domestic and foreign cruise line market supply situation, As well as the market positioning and route supply situation of major cruise companies. Part 4th is an analysis of the factors affecting cruise routes, including the demand for cruise tourists and the construction of the cruise home port. The competitiveness of tourist destination and the development strategy of cruise company in China are four important factors. 5th part is the investigation and optimization model of cruise tourists' demand for the route of Shanghai's home port. Conducting questionnaires and interviews, By means of statistical analysis, the factors of cruise routes are comprehensively analyzed. This paper also constructs a model for the analysis of the importance of the factors of cruise route optimization. Part 6th is the optimization analysis of the route of Shanghai cruise ship home port, and the suggestions for the development trend and route optimization of the route of Shanghai cruise line are put forward. Part 7th is the prospect of the research and conclusion.
【学位授予单位】：上海工程技术大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F552.7

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