太原铁路客运站服务战略研究

发布时间：2018-04-04 12:33

本文选题：战略管理　切入点：服务战略　出处：《内蒙古财经大学》2017年硕士论文

【摘要】：本文以太原铁路客运站为背景,针对行业发展需求,人们出行必备要求以及行业和企业发展中存在的问题,依据服务战略理论,分析太原铁路客运站在外部环境中的机会、威胁和在企业内部环境中的优势、劣势,运用PEST分析、波特五力模型、能力分析和SWOT分析方法,确定太原铁路客运站现在处于扭转型阶段,并结合公司的宗旨、战略目标,制定差异化服务战略。本文共计八章,根据本文的框架可总分三部分,第一部分是本文问题的提出和理论研究依据,即前言和研究综述。主要介绍选题的背景,研究的目的和意义以及论文框架和研究方法和战略管理的阶段和战略分析工具。第二部分是本文问题的分析,是本文的重点,即太原铁路客运站自身情况,内外部分析。结合行业发展和企业情况,重点通过PEST、波特五力、能力分析和SWOT分析工具,对企业内外部环境分析并得出分析结论。第三部分是本文问题的如何解决,即通过分析制定服务战略,实施战略和战略实施的保障。
[Abstract]:This paper takes Taiyuan railway passenger station as the background, according to the development demand of the industry, people's travel requirement and the problems existing in the development of the industry and enterprise, according to the theory of service strategy, analyzes the opportunities of Taiyuan railway passenger station in the external environment.Threats and strengths and weaknesses in the internal environment of the enterprise, using PEST analysis, Porter's five-force model, capability analysis and SWOT analysis methods to determine that Taiyuan railway passenger station is now in a torsional stage, and combined with the company's purpose, strategic objectives,Develop differentiated service strategy.There are eight chapters in this paper. According to the framework of this paper, there are three parts. The first part is the proposition and theoretical basis of this paper, that is, preface and research summary.This paper mainly introduces the background of the topic, the purpose and significance of the research, the framework of the thesis, the research methods and the strategic management stages and strategic analysis tools.The second part is the analysis of this problem, which is the focus of this paper, namely Taiyuan railway passenger station itself, internal and external analysis.Combined with industry development and enterprise situation, this paper analyzes the internal and external environment of enterprises and draws the conclusion by using pest, Porter's five forces, capability analysis and SWOT analysis tools.The third part is how to solve the problem, that is, through the analysis of service strategy, implementation strategy and the guarantee of strategy implementation.
【学位授予单位】：内蒙古财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F532.6

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