基于收益管理的集装箱班轮运输动态定价问题研究

发布时间：2018-04-15 01:12

本文选题：班轮运输 + 收益管理　；参考：《大连海事大学》2012年硕士论文

【摘要】：随着集装箱班轮运输船舶大型化、运输联营化和电子信息化趋势的发展,集装箱班轮运输行业竞争日益激烈,运价的增长空间已经非常有限,贸易不平衡导致的空箱调运耗费了大量的人力、物力、财力。因此班轮运输公司都在寻求一种能够增大收益、降低空箱调运成本,使收益最大化的方法,这就为收益管理在集装箱班轮运输行业的应用奠定了基础。集装箱的收益管理思想,就是将舱位分配、定价和收益管理相结合,在运价一定的情况下通过合理分配舱位,承运价值较高的货物增加收入,或者是在舱位数量一定的情况下通过差别定价来实现收益的增长。本文内容主要包括以下几个部分：首先,介绍了收益管理的相关概念特征,由此引入集装箱收益管理的概念,并通过与航空客运业的比较,分析了集装箱班轮运输应用收益管理的可行性。其次,着重从需求、空箱调运、合同客户管理、现货市场管理四个方面分析了影响班轮运输收益管理的几个因素,并对其进行管理。再次,以集装箱班轮运输合同市场的舱位分配与现货市场的定价策略为切入点,分两阶段分别建立了合同市场客户重箱运输与班轮公司空箱调运的舱位分配模型以及现货市场分时段动态定价模型,并针对舱位分配模型的随机特征和动态定价模型统计量的误差特性,分别利用机会约束和稳健优化算法求解,算例验证了模型与算法的适用性和有效性。最后,总结了本文研究的主要内容,并指明本文研究的创新之处以及有待研究的问题。
[Abstract]:With the large-scale development of container liner shipping, transport company and the trend of electronic information, the container liner shipping industry competition is becoming increasingly fierce, the growth rate of space has been very limited, the trade imbalance caused by the empty container transportation costs a lot of manpower, material resources and financial resources. So the liner shipping companies are seeking a can increase revenue, decrease cost, to maximize revenue, which has laid the foundation for the application of revenue management in container shipping industry. Container revenue management, is the space allocation, pricing and revenue management combination, through the rational allocation of space in the freight under certain circumstances, the higher value of goods increases the carrier income, or to achieve revenue through differential pricing in space under a certain number of growth. The content of this paper mainly includes the following parts:
First, the concept and characteristics of revenue management are introduced, and the concept of container revenue management is introduced. The feasibility of application of revenue management in container liner shipping is analyzed through comparing with the aviation industry.
Secondly, from the four aspects of demand, empty container allocation, contract customer management and spot market management, this paper analyzes several factors that affect the revenue management of liner shipping and manages them.
Again, in the spot market and contract market space allocation of container liner pricing strategy as the breakthrough point, is divided into two stages respectively to establish the customer contract market heavy box transportation and shipping company empty container slot allocation model and spot market period dynamic pricing model, and according to the characteristics of the error model of the random characteristics of slot allocation and dynamic pricing model of statistics, by chance constraint optimization and robust numerical example to verify the model and algorithm are reasonable and efficient.
Finally, the main contents of this study are summarized, and the innovation of this study and the problems to be studied are pointed out.

【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F550;F224

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