广州港集团有限公司发展战略研究

发布时间：2018-04-15 13:28

本文选题：港口 + 集团公司　；参考：《中南大学》2012年硕士论文

【摘要】：港口是地区经济的重要组成部分,其能力的大小与该地区经济的发达程度密切相关。众所周知,世界贸易的运输总量中,海上运输量达到85%以上,大大超过其他所有运输方式运量的总和,由此可见港口的地位非常重要。近几年来,世界以及我国港口建设突飞猛进,政府与企业不断加大规模与资金的投入,特别是在深水码头的开发与建设上,这使得港口间的竞争日益加剧,特点是同一经济腹地的港口,竞争更加白热化。本文以世界港口企业发展趋势作为研究背景,从广州港集团有限公司的基本情况介绍入手,运用战略管理等有关理论对公司能力(职能管理、业务发展与竞争能力、财务能力、业务资源)、集团所处的宏观环境(政治法律、社会文化、经济金融、科学技术)、行业环境(同业竞争结构与竞争行为、客户结构与客户谈判能力、供应商结构与供应商谈判能力、替代业务、潜在进入者)展开分析,总结、归纳与分析集团当前优劣势、发展机遇与存在的威胁,在此基础之上,制订出广州港集团的发展战略及相关策略选择,并进一步对各业务进行目标建立与策略分析选择。最后,为保障战略目标的实现,集团应该从组织、管理机制、人力资源结构、融资与信息化建设上作出优化调整。
[Abstract]:The port is an important part of the regional economy, is closely related to the size of its ability and development level of economy in this region. As everyone knows, the total world trade in transport, maritime transport volume reached more than 85%, much higher than other sum of all modes of transport capacity, thus the port status is very important. In recent years, by leaps and bounds the world and the port construction in China, the government and the enterprise scale and increasing capital investment, especially in the development and construction of deep-water terminal, which makes the competition between ports is increasing, the characteristics of the same economic hinterland of the port, competition is more intense.
Based on the trend of development of world port enterprises as the research background, starting with the introduction of the basic situation of Guangzhou Port Group Co., Ltd., the use of strategic management and the theory of corporate ability (function management, business development and competition ability, financial ability, business resources), the macro environment of the group (political and legal, social and cultural, economic and financial, science and Technology), environment (industry competition structure and competition, industry customer structure and customer negotiation ability, supplier structure and supplier negotiation skills, replacement business, potential entrants) to analyze, summarize, sum up and analyze the advantages and disadvantages of the current group, development opportunities and threats, on this basis, formulate development the strategy of Guangzhou port group and relevant strategy, and further on the business target establishment and strategy analysis. Finally, the guarantee is the strategic goals of the group should be from The organization, management mechanism, human resources structure, financing and information construction are optimized and adjusted.

【学位授予单位】：中南大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F272;F552.6

【参考文献】