株洲市公交公司多元化战略研究

发布时间：2018-04-19 19:11

本文选题：公益性 + 市场化　；参考：《湖南工业大学》2013年硕士论文

【摘要】：株洲市公交公司作为一个承载我市公共运输事业的企业，，一直积极推进公交优先发展战略，加快构建低碳出行系统，努力打造绿色公交，为改善民生打下了坚实基础。虽然，株洲市公交公司近几年取得了许多可喜的成绩，但在经济飞速发展、竞争环境日益激烈的今天，企业的发展还是遭遇了许多瓶颈。作为一个公益性企业，为市民提供优质乘车环境、发展城市公交建设、以及大量的惠民优惠政策的实施，都给经营渠道单一、收入来源有限的公交公司带来了沉重的经济负担。同时，我市计程车、公共自行车租赁系统的迅速壮大，公共交通运输事业的蓬勃发展，也给公交公司带来了新的挑战。因此，株洲市公交公司在新的市场环境下，改善原有经营模式，增长收入来源，提高企业综合竞争力是刻不容缓的事情。对于株洲市公交公司的多元化战略研究目的在于帮助该企业乃至其他与其一样具有公益性质的企业或行业，在深刻了解本身经营特性和环境特征的基础上，改善经营方式，提升经济效益，实现企业发展。虽然，之前也有许多学者、专家对公交行业的改革进行了研究，但多数是从如何完善政府政策着手；也有很多企业多元化战略的研究，但基本是针对纯市场竞争性质的企业，像专门结合某家企业情况，在一家公益性质的企业中倡导实施多元化战略管理的研究还是比较少的。因此，在通过了长时间、大量的资料搜集、采访调研后，觉得在公益性企业走多元化发展的道路还是可行的，可以运用多元化经营管理的先进理论，针对企业当前经营中的短板进行逐项改善，努力寻求多元化发展的途径，完善资源合理性调配，积极拓展经营渠道，丰富原有收入来源，从而达到提升企业综合实力的目的。
[Abstract]:As an enterprise carrying public transportation in Zhuzhou City, Zhuzhou bus Company has been actively promoting the development strategy of public transport, speeding up the construction of low-carbon travel system and making efforts to build green public transport, which has laid a solid foundation for improving people's livelihood. Although Zhuzhou bus Company has made many gratifying achievements in recent years, with the rapid development of economy and the increasingly fierce competition environment, the development of enterprises has encountered a lot of bottlenecks. As a public welfare enterprise, it provides the public with a high quality riding environment, develops the urban public transport construction, and carries out a large number of preferential policies for the benefit of the people, all of which bring a heavy economic burden to the public transport companies which have a single operating channel and a limited source of income. At the same time, the rapid expansion of taxi and public bicycle rental system and the vigorous development of public transportation also bring new challenges to public transport companies. Therefore, under the new market environment, it is urgent for Zhuzhou bus Company to improve its original business model, increase its income sources and enhance its comprehensive competitiveness. The purpose of the research on the diversification strategy of Zhuzhou bus Company is to help the enterprise and other enterprises or industries which have the same commonweal nature as Zhuzhou City to improve their management mode on the basis of a profound understanding of their own management characteristics and environmental characteristics. Improve economic efficiency and realize the development of enterprises. Although there were many scholars and experts who studied the reform of the public transport industry before, most of them started from how to improve government policies; there were also many studies on diversification strategies of enterprises, but they were basically aimed at enterprises with a purely competitive nature in the market. As a special combination of a certain enterprise, in a commonweal enterprise to advocate the implementation of diversification strategic management research is relatively small. Therefore, after a long period of time, a large amount of data collection, interviews and investigations, we feel that it is still feasible for public welfare enterprises to take the road of diversified development, and can use the advanced theory of diversified management. Aiming at the short board in the current management of enterprises, we should improve one by one, seek the way of diversified development, perfect the rational allocation of resources, actively expand the management channels and enrich the original sources of income, so as to enhance the comprehensive strength of enterprises.
【学位授予单位】：湖南工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F572.6

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