深圳市MD汽车出租公司的发展战略研究

发布时间：2018-04-22 01:14

本文选题：出租车 + 战略管理　；参考：《陕西师范大学》2013年硕士论文

【摘要】：深圳市出租小汽车作为城市公共交通体系的重要组成部分,在资源配置、运价结构、经营资质、市场规范以及服务质量等方面,必须接受政府的宏观调控和监管。随着深圳市出租小汽车行业2005年落实中央81号文以来,深圳市交通运输委员会也加强对出租车行业的各方面管理。深圳市出租车行业以2005年为分水岭,2005年以前司机及出租车企业都收入高、利润高,2005年以后收入利润都逐年降低。面对这种情况,如何通过加强管理,提升服务意识,给予司机以归宿感,更好的服务于市民,同时产生利润成为深圳市出租车行业普遍面临的问题,急需研究的内容。本论文通过对企业战略管理方面大量的文献资料的理论研究,并结合被调查单位的具体情况,研究分析该公司在战略管理的制定与实施方面需要做哪些内容,各个业务层面应采用哪些具体措施。在出租车行业利润降低,同时深圳市交通运输委方面管理要求日渐加强精细,司机队伍庞大,外来人口众多,如何在这种严峻的经营形式下,创造出自己的品牌,并且在行业内保持自身的排名,力争成为行业内的标杆企业,寻求出合适的先进管理理念,将战略管理实施有力,在市场竞争中取得胜利。本论文在研究过程中,采用类比、归纳、演绎、综合分析法,对所收集资料进行逻辑分析,以此了解我国出租车行业的发展情况和深圳市出租车行业的发展和管理特点,对深圳市MD汽车出租公司的战略管理形成明确的思路和分析。本论文以战略管理理论为指导,从企业战略管理的角度出发,重点解决深圳市MD汽车出租公司的战略管理问题。用经济管理战略的理论分析与实际应用相结合的研究方法,以战略管理理论中的波特五力,企业的生命周期,SWOT分析对MD汽车公司进行深入分析研究,提出公司目前的优势和劣势,以及存在的问题、机会和威胁,并提出MD汽车公司应该实施“巩固优势、稳健发展”的追随战略。针对“巩固优势、稳健发展”的追随战略,本论文结合公司实际情况制定出公司的战略思路,并分析战略目标的实施,深入探讨相应实施的有效办法,提出具体一些措施来保障控制战略目标的完成。本论文同时强调MD汽车公司应创建系统的规章制度以及考核指标体系,用制度管人、用待遇留人,用文化感人,利用规章制度以及考核指标体系,进行更精细化的管理,建立相关业务流程,着重解决工作中责任不清,推卸责任的做法。同时更进一步提升深圳市MD汽车出租公司员工的业务水平与归属感,将企业的战略管理实施到位,使得企业在出租车行业中健康、可持续的发展,成为行业中的标杆企业。本文对MD汽车公司发展战略的研究,不仅对MD汽车公司日后的发展规划和做强做大的市场占领和实际的经营管理理念都具有一定的指导意义,同时也为我国出租车行业其他公司的可持续性发展战略开拓思路,提出建设性和指导性的建议和操作模式。
[Abstract]:As an important part of the urban public transport system, Shenzhen rental car must accept the macro regulation and supervision of the government in the aspects of resource allocation, price structure, management qualification, market standard and service quality. With the implementation of the central 81 of the taxi industry in Shenzhen in 2005, the Shenzhen Municipal Transportation Committee The taxi industry in Shenzhen will also strengthen the management of all aspects of the taxi industry. The taxi industry in 2005 is a watershed. Before 2005, drivers and taxi companies have high income and high profits. After 2005, income and profits are decreasing year by year. In this case, how to improve the service awareness and give the driver a sense of return to better service by strengthening management. It is a common problem for the taxi industry in Shenzhen to work for the public and generate profits.
Through the theoretical study of a large number of documents in the strategic management of enterprises and the specific circumstances of the investigated units, this paper studies and analyzes what the company needs to do in the formulation and implementation of the strategic management and what specific measures should be adopted at the different level of the business. In the taxi industry, the profit is reduced, and the traffic in Shenzhen is at the same time The management requirements of the Transportation Commission are increasingly intensive, the drivers are large and the population is large, how to create their own brand under this severe form of management, and to maintain their own ranking in the industry, strive to become the benchmarking enterprises in the industry, seek out the appropriate advanced management concepts, and implement the strategic management forcefully in the city. Victory in the field competition.
In the course of the study, we use the analogy, induction, deduction, and comprehensive analysis to analyze the collected data logically, so as to understand the development of the taxi industry in China and the development and management characteristics of the taxi industry in Shenzhen, and form a clear idea and analysis of the strategic management of the MD Car Rental Companies in Shenzhen.
This paper, guided by strategic management theory, focuses on the strategic management of the MD Car Rental Companies in Shenzhen from the perspective of enterprise strategic management. The research method combining the theoretical analysis of economic management strategy with the practical application is based on the Potter five force in the strategic management theory, the life cycle of the enterprise, and the SWOT analysis of the MD car. The company carries out in-depth analysis and research, puts forward the advantages and disadvantages of the company, the existing problems, opportunities and threats, and puts forward that MD auto company should implement the following strategy of "consolidating advantage and steady development". It also analyzes the implementation of strategic objectives, explores effective ways to implement them, and puts forward specific measures to ensure the completion of control strategy objectives.
At the same time, this paper emphasizes that MD auto company should establish the system rules and regulations and evaluation index system, use the system to manage people, pay people with treatment, use culture, use rules and regulations and assessment index system, carry out more detailed management, establish related business processes, focus on solving the problem of unclear responsibilities and shirking responsibility. To further enhance the business level and sense of belonging of the MD Car Rental Companies staff in Shenzhen, put the strategic management of the enterprise into place, make the enterprise healthy and sustainable in the taxi industry, and become the benchmarking enterprise in the industry.
The research on the development strategy of MD automobile company not only has certain guiding significance to the future development plan of MD automobile company, the strong market occupation and the actual management idea, but also for the sustainable development strategy of other companies in the taxi industry of our country, and puts forward constructive and guiding construction. Negotiation and operation mode.

【学位授予单位】：陕西师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F572.7

【共引文献】