Z市公交巴士发展战略研究

发布时间：2018-04-22 11:06

本文选题：公交行业 + 资源整合　；参考：《广东财经大学》2015年硕士论文

【摘要】：随着我国经济社会的平衡增长,城镇化进程加速发展,城市公共交通行在城市交通运输体系中的重要作用日益突显。z市公交巴士有限公司作为z市大型的国有企业,承担城市交通公共出行分担率超过70%。深入研究z市公交巴士公司未来的发展战略,对企业发展及z市民的日常出行将起着重要的影响作用。本研究主要运用PEST、SWOT、波特五力等分析工具,对z市公交巴士进行重点分析,从而得出公司未来的发展战略方向。首先,对z市公交发展战略研究的背景、国内外研究现状、研究创新点等各个方面进行重要分析。其次,对与z市公交发展战略研究相关的国有资产经营管理、企业战略管理、企业风险管理等一系列相关基础研究理论进行基础研究。第三,融合利用PEST、SWOT等战略分析工具,对z市公交巴士公司目前的企业面临的内外部环境进行重点分析。第四,基于前文对企业战略管理等方面的研究,对z市公交巴士有限公司管理战略进行细化分析。第五,制定z市公交巴士有限公司管理战略的实施计划,并提出z市公交巴士有限公司管理战略在实施过程中所应该具备的一些保障措施。最后,对本研究进行概括总结,并对本课题下一步研究主题进行展望。本研究最大的创新点在于综合运用国有资产改革和企业战略研究相关理论,综合运用了PEST、SWOT、波特五力分析等战略研究工具对z市公交巴士公司的管理进行了全面分析,从国有资产管理角度着手,落脚于企业战略决策。通过本研究对提升z市公交资源整合后z市公交巴士有限公司的发展战略具有较大指导意义,同时本研究过程对类似行业或产业具有较强的帮助及推广。
[Abstract]:With the balanced growth of our country's economy and society and the accelerated development of urbanization, the important role of urban public transport line in the urban transportation system is becoming increasingly prominent. As a large state-owned enterprise in z city, the public transit bus company of .z is becoming more and more important. The public travel share rate of urban transportation is more than 70%. The study of the future development strategy of z city bus company will play an important role in the development of enterprises and the daily travel of z citizens. This study mainly uses the tools of pest SWOT and Porter five forces to analyze the bus in z city and get the development strategy of the company in the future. First of all, the background of z city bus development strategy research, domestic and foreign research status, research innovation points and other aspects of important analysis. Secondly, a series of related basic research theories, such as management of state-owned assets, strategic management of enterprises and enterprise risk management, which are related to the development strategy of public transport in Z City, are studied. Thirdly, by using the strategic analysis tools such as PEST-SWOT, the paper focuses on the internal and external environment that the bus companies in z city are facing. Fourth, based on the previous research on the strategic management of enterprises, the management strategy of Z City bus Co., Ltd. is analyzed in detail. Fifthly, we should make the implementation plan of the management strategy of Z City bus Co., Ltd., and put forward some safeguard measures which should be possessed in the course of the implementation of the management strategy of z City bus and bus Co., Ltd. Finally, the research is summarized, and the next research topic is prospected. The biggest innovation of this research is to comprehensively use the relevant theories of state-owned assets reform and enterprise strategy research, and comprehensively analyze the management of bus company in z city by using the strategic research tools such as PEST-SWOT, Porter's five forces analysis and so on. Starting from the angle of state-owned assets management, we should settle on the strategic decision of the enterprise. This research has great guiding significance to the development strategy of z city bus bus co., Ltd after the integration of bus resources in z city, and at the same time, this research process has strong help and popularization to similar industries or industries.
【学位授予单位】：广东财经大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F572.6;F272

【参考文献】