机上免税品最新运营模式探讨

发布时间：2018-04-24 17:40

本文选题：奢侈品 + 免税品　；参考：《复旦大学》2013年硕士论文

【摘要】：近年来由于油价的快速上涨,航空公司的成本不断上升,获利空间不断受到压缩,因此未来航空公司除了节流减少不必要成本支出外,更需不断开源拓展新业务。由于中国在经济上的快速成长,GDP平均增长超过8%,人均所得每年也稳定增长,造就出许多千万级以上富豪,其中所得的增长更体现在中国富有阶级在高端奢侈品上的消费,影响了全球奢侈品市场的东移中国。本论文针对航空公司提出新的商业模式,希望结合航空公司既有的免税品销售经验与中国奢侈品市场的增长因素,进行服务创新,再藉由此商业模式帮助航空公司进军中国奢侈品市场,并且赚取利润。
[Abstract]:In recent years, due to the rapid rise in oil prices, the cost of airlines is constantly rising, and the profit margins are constantly compressed. Therefore, in addition to reducing unnecessary costs and expenses, airlines in the future need to continue to open source and expand new businesses. Since China's rapid economic growth has averaged more than 8% of GDP, per capita income has also steadily increased every year, creating many millionaires and more than 10 million, among which the growth of income is reflected in the consumption of high-end luxury goods by the rich class in China. Affected the global luxury goods market eastward move to China. This paper proposes a new business model for airlines, hoping to innovate service by combining the existing experience of duty-free sales and the growth factors of Chinese luxury goods market. This business model also helps airlines enter the Chinese luxury market and make profits.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F562.6

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