我国邮轮企业经营模式创新研究

发布时间：2018-04-30 00:25

本文选题：邮轮企业 + 经营模式　；参考：《大连海事大学》2012年硕士论文

【摘要】：随着全球邮轮经济的快速发展,邮轮业已经成为现代旅游业中最为活跃、发展最为迅猛的产业之一。虽然我国的邮轮经济与欧美发达国家相比尚处于发展起步阶段,但潜力巨大,全球邮轮旅游的增长速度是8%,而中国邮轮旅游的增长速度是43%,整个世界邮轮格局里中国的增长速度是最快的。2011年中国邮轮出入境接待游客人数71.8万人次,根据全球权威邮轮机构与组织(CLIA, ECC, PSA)预测,到2020年,中国将成为世界最大的邮轮旅游目的地。我国各省市在“十二五”发展目标中都提出了产业创新的规划,提出了培育和发展新型产业的纲要,邮轮产业作为一种新型产业,具有经济拉动性强、辐射带动区域大的特点,以高端客流来拉动物流、资金流和信息流的发展,推动区域整体进步,必将成为我国未来的重点发展产业。随着我国邮轮市场开放程度的不断提高,对我国邮轮企业发展来说是机遇与挑战同在,这是一个我国邮轮企业发展的黄金时期。我国拥有丰富的旅游资源,每年都吸引着大批的国外游人乘坐邮轮前来旅游。另外,随着人们生活水平的不断提高,越来越多的国内游客已经开始热衷于邮轮出境旅游,这也将对我国邮轮企业的发展起到良好的助推作用。本文引入企业经营模式的概念,以我国邮轮企业作为研究对象,旨在通过对国际及我国邮轮业发展现状的概括,对世界三大邮轮公司和我国邮轮企业经营状况、特点及经营模式的分析,引入ER模型构建我国邮轮企业经营模式评价指标体系,对我国邮轮企业经营模式进行定量分析,最后基于前文定性分析和定量分析的基础上,对我国邮轮企业经营模式的选择提出建议,并结合实践提出经营模式的创新实践,为我国邮轮业的发展和我国邮轮企业发展提供参考意见。
[Abstract]:With the rapid development of global cruise economy, cruise industry has become one of the most active and rapidly developing industries in modern tourism. Although China's cruise economy is still in its initial stage of development compared with the developed countries in Europe and the United States, it has great potential. The growth rate of cruise tourism in the world is 8 percent, while that in China is 43 percent. China has the fastest growth rate in the whole world cruise pattern. In 2011, China received 718000 tourists from and out of China. China will become the world's largest cruise tourism destination by 2020, according to global authorities and organizations such as CLIA, Ecc and PSA. In the 12th Five-Year Plan, all provinces and cities in China have put forward a plan for industrial innovation and an outline for cultivating and developing new industries. As a new type of industry, the cruise industry has the characteristics of strong economic pull and large radiation driving region. To promote the development of logistics, capital flow and information flow with high-end passenger flow, and to promote the overall progress of the region, will become the key industry of our country in the future. With the continuous improvement of the opening degree of the cruise market in China, it is the opportunity and challenge for the development of the cruise enterprises in China, which is a golden period for the development of the cruise enterprises in China. China is rich in tourism resources, attracting a large number of foreign tourists to travel by cruise every year. In addition, with the continuous improvement of people's living standards, more and more domestic tourists have become keen on cruise outbound tourism, which will also play a good role in the development of cruise enterprises in China. This paper introduces the concept of enterprise management mode, takes our country cruise enterprise as the research object, aims to generalize the present situation of the international and Chinese cruise industry development, to the world three big cruise companies and our country cruise enterprise management situation. Based on the analysis of the characteristics and business model, the author introduces ER model to construct the evaluation index system of China's cruise enterprise business model, and carries on the quantitative analysis to our country's cruise enterprise business model, finally based on the above qualitative analysis and the quantitative analysis foundation, This paper puts forward some suggestions on the choice of the management mode of our country's cruise enterprise, and puts forward the innovative practice of the mode of operation combined with the practice, which provides the reference for the development of our country's cruise industry and the development of our country's cruise enterprise.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F552;F224

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