海南航空股份有限公司市值管理研究

发布时间：2018-05-06 03:34

本文选题：海南航空 + 市值管理　；参考：《海南大学》2017年硕士论文

【摘要】：自2005年股改以来,中国股票市场进入全流通时代,公司内在价值、股票市场的表现成为股东和管理层关注的焦点,"市值管理"理念应运而生。海南航空,是机场航运概念中的典型的高速成长股,本文以海南航空为调查对象,对上市公司市值管理进行了深入的研究,旨在更为深入的地了解市值管理这一全新的管理决策理念,帮助上市公司重新进行定位,提高上市公司的核心竞争力。本文首先对现有关于市值管理的国内外文献进行了系统的回顾,包括市值管理的定义、市值管理的内容、国内上市公司市值管理存在的问题、价值管理模式、估值理论及市值管理的结果和影响因素这几方面的研究成果。在此基础上,本文立足于海南航空的公司基本情况,结合市值管理的基本理论,分析了海南航空的市值管理现状、主要成效及存在的主要问题,并分析了存在的问题的原因。接着对国泰航空、汉莎航空及中国国际航空三家上市公司的市值管理的成功经验进行了总结。最后,本文在借鉴三家航空公司的市值管理经验后,针对海南航空市值管理存在的问题,从五方面对海南航空公司的市值管理提出了有效的改进建议:第一,要强化市值管理理念,完善市值管理体系;第二,要提高财务管理水平,增强价值创造能力;第三,要做好价值实现工作,使市值充分反映内在价值;第四,要加大价值经营力度,促进公司持续、快速、稳健发展;第五,市值管理要与社会责任有效结合。
[Abstract]:Since the stock reform in 2005, China's stock market has entered the era of full circulation. The intrinsic value of the company and the performance of the stock market have become the focus of attention of shareholders and management, and the concept of "market value management" has emerged as the times require. Hainan Airlines is a typical high-speed growing stock in the concept of airport shipping. This paper takes Hainan Airlines as the object of investigation and makes an in-depth study on the management of market value, a listed company. The aim is to understand market value management, a new management decision-making concept, to help the listed companies to re-position and improve the core competitiveness of listed companies. Firstly, this paper reviews the existing literature on market value's management, including the definition of market value management, the content of market value management, the problems existing in the domestic listed company, the value management model, and so on. Valuation theory and the results of market value management and influencing factors of these aspects of the research results. On this basis, based on the basic situation of Hainan Airlines, combined with the basic theory of market value management, this paper analyzes the current situation, the main results and the main problems, and analyzes the causes of the existing problems. Then the successful experiences of market value of Cathay Pacific, Lufthansa and Air China International are summarized. Finally, after drawing lessons from the management experience of market value of three airlines, this paper puts forward some effective suggestions to improve the management of market value in Hainan Airlines from five aspects, aiming at the problems existing in the management of market value of Hainan Airlines: first, It is necessary to strengthen market value's management concept and perfect the market value management system; second, to improve the level of financial management and enhance the ability to create value; third, to do a good job of value realization so that market value can fully reflect the intrinsic value; fourth, Value management should be strengthened to promote the company's sustained, rapid and steady development. Fifth, market value's management should be effectively combined with social responsibility.
【学位授予单位】：海南大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F562.6

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