海航集团社会责任管理研究

发布时间：2018-05-07 10:03

本文选题：海航集团 + 社会责任　；参考：《湖南大学》2012年硕士论文

【摘要】：在现代市场经济条件下，伴随着企业对社会生活的影响日益深入，企业被赋予了更为崇高的历史使命。企业不仅是以营利为目的的经济组织，而且还担负着满足社会需求，推动社会物质文明和精神文明进步的社会责任。企业积极履行社会责任不仅是自身提高核心竞争力、实现可持续发展的必然要求，而且也将对缓解社会矛盾、构建社会主义和谐社会发挥积极的作用。本文以海航集团作为研究对象，在对其社会责任管理现状进行充分调研的基础上，运用利益相关者理论，对其社会责任管理进行了系统的研究。首先，在大量的文献阅读的基础上，对海航集团社会责任管理的现状进行了阐述，，并在此基础上，总结了海航集团在社会责任管理方面取得的成果。其次，运用定量分析的方法，通过对员工和顾客这两个最为重要的利益相关者的满意度进行问卷调查，发现海航集团在社会责任管理方面存在的问题，即员工的社会责任意识有待提高，社会责任管理制度还不够完善，并分析问题存在的原因。在此基础上，提出了海航集团社会责任管理的改进措施：一是要构建企业社会责任教育机制，包括对管理干部、员工和其他利益相关者的企业社会责任教育机制；二是要进一步完善员工责任管理机制，包括建立个性化的员工培训机制和压力管理机制；三是要进一步完善客户服务管理机制，建议海南航空股份有限公司在建立个性化服务机制和规范的飞机迟延服务机制方面采取适当措施。为确保上述改进措施能够有效实施，海航集团还应在企业文化、人事、财务方面健全配套保障措施。本文旨在对海航集团社会责任管理现状进行分析的基础上，总结经验、发现问题，并提出解决问题的方案，希望对海航集团今后社会责任管理工作的改善有所帮助。
[Abstract]:Under the condition of modern market economy, with the deepening influence of enterprises on social life, enterprises have been entrusted with a more lofty historical mission. Enterprise is not only an economic organization for profit, but also a social responsibility to meet the needs of society and promote the progress of material and spiritual civilization. It is not only an inevitable requirement for enterprises to fulfill their social responsibility to improve their core competitiveness and realize sustainable development, but also a positive role for alleviating social contradictions and building a harmonious socialist society. In this paper, HNA Group as the research object, on the basis of the full investigation of its current situation of social responsibility management, the use of stakeholder theory, the social responsibility management of its systematic research. First of all, on the basis of reading a large number of documents, this paper expounds the current situation of HNA Group's social responsibility management, and on this basis, summarizes the achievements of HNA Group in the aspect of social responsibility management. Secondly, by using the quantitative analysis method, through the questionnaire survey on the satisfaction of the two most important stakeholders, employees and customers, we find the problems existing in the management of social responsibility of HNA Group. That is to say, the consciousness of social responsibility of employees needs to be improved, the management system of social responsibility is not perfect enough, and the causes of the problems are analyzed. On this basis, the paper puts forward the improvement measures of HNA Group's social responsibility management: first, it is necessary to construct the enterprise social responsibility education mechanism, including the enterprise social responsibility education mechanism for management cadres, employees and other stakeholders; Second, to further improve the staff responsibility management mechanism, including the establishment of personalized staff training mechanism and stress management mechanism; third, to further improve the customer service management mechanism, It is suggested that Hainan Airlines Co., Ltd. should take appropriate measures to establish individualized service mechanism and standardized aircraft delay service mechanism. In order to ensure that the above improvement measures can be effectively implemented, HNA Group should also improve the corporate culture, personnel, financial aspects of supporting safeguards. Based on the analysis of the present situation of HNA's social responsibility management, this paper summarizes the experience, finds out the problems, and puts forward the solutions to the problems, hoping to help the HNA Group to improve its social responsibility management in the future.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F270;F562.6

【参考文献】