昆明交通场站开发运营有限公司财务战略研究

发布时间：2018-05-07 15:20

本文选题：场站 + 投资　；参考：《云南财经大学》2016年硕士论文

【摘要】：随着经济体制改革的不断深入,企业的生存与发展将面临新的挑战,带来更大的竞争压力。面对日趋激烈的竞争市场,创造经济效益,弥补发展资金不足,已成为企业增强自身竞争能力、立于不败之地唯一途径,这就对企业传统的财务管理模式和方法提出了新挑战。昆明交通场站开发运营有限公司是一个政府基础设施建设与市场运作相结合的新产物,是政府融资的创新。作为特例进行深入剖析具有特殊的经济意义。21世纪以来,随着城市公共汽车场站问题的逐渐突出,以及城市交通问题对于“公交优先”的客观要求,我国部分城市逐渐认识到了传统的公共汽车场站建设及运营的种种问题,也在积极的探索解决前述矛盾与问题的途径。在此背景下昆明市公交集团于2009年在全国率先提出了“交通+商业”的公共汽车场站建设模式。此种模式依托公交场站这一平台,通过适当的规划与设计,在确保公益性的公共汽车场站使用面积的基础上,适当的“嫁接”商业功能,提高公益性的场站用地的商业价值。建成后的场站,成为了集候车、换乘、停车、车辆维修、商业等多功能于一体的综合场站。此种模式颠覆性的完成了传统的场站开发由粗放型、功能单一性向集约化、功能复合型的转变,充分利用了场站的空间资源,充分挖掘、释放、利用了场站的多功能效益潜力,一定程度去除了民众消费出行由公交到商业再到公交的中间过程,节约了民众出行时间,增加了民众出行的便利性与舒适性,符合了城市发展对于促进城市生活便利性的要求。在公共汽车场站这一城市功能与空间集结点上,通过模式的运用,消除了政府、公交公司的资金负担,社会投资者的利益需求得到了较好的满足,不同利益群体都乐于接受,实现了共赢。因为各个场站的各自特点,再加之建设资金投入量大,所以,如何选择建设项目的先后顺序是企业能顺利生存下来并发展的关键,这就要求有专业的财务战略分析给予指导。本文主要是通过对项目的投资分析和融资分析体现出财务战略在企业运作过程中的重要作用和地位。
[Abstract]:With the deepening of economic system reform, the survival and development of enterprises will face new challenges and bring greater competitive pressure. In the face of the increasingly fierce competitive market, creating economic benefits and making up for the shortage of development funds, it has become the only way for enterprises to enhance their own competitive ability and remain invincible, which poses a new challenge to the traditional financial management mode and methods of enterprises. Kunming Traffic Station Development and Operation Co., Ltd. is a new product of government infrastructure construction and market operation, and an innovation of government financing. As a special case, it has special economic significance. Since the 21st century, with the urban bus stop problem becoming more and more prominent, and the objective requirements of urban traffic problems for "bus priority", Some cities in our country have gradually realized all kinds of problems in the construction and operation of traditional bus stops, and are also actively exploring the ways to solve the above-mentioned contradictions and problems. In this context, Kunming Public Transport Group in 2009 in the country the first to put forward the "traffic commerce" bus stop construction model. This model relies on the platform of public transport station, through proper planning and design, on the basis of ensuring the use area of public welfare bus stop, properly "grafting" the commercial function, and improving the commercial value of the public welfare station. After the completion of the station, has become a set of waiting, transfer, parking, vehicle maintenance, commercial and other multi-functional integrated field station. This mode has subversely completed the transformation of traditional field station development from extensive type, single function to intensive, functional compound type, fully utilized the space resources of the field station, fully excavated and released, and utilized the multifunctional benefit potential of the field station. To some extent, it removes the middle process from public transport to commercial to public transport, saves the travel time, increases the convenience and comfort of the public travel, and meets the requirements of urban development to promote the convenience of urban life. On the bus stop, which is the function and space gathering point of the city, through the application of the mode, the capital burden of the government and the public transport company is eliminated, the interest needs of the social investors are well satisfied, and the different interest groups are willing to accept it. A win-win situation has been achieved. Because of the characteristics of each station and the large amount of construction capital investment, how to select the sequence of construction projects is the key for enterprises to survive and develop smoothly, which requires professional financial strategic analysis to give guidance. This paper mainly shows the important role and position of financial strategy in the process of enterprise operation through the investment analysis and financing analysis of the project.
【学位授予单位】：云南财经大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F570.5;F572.6

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