FH船务有限公司发展战略研究

发布时间：2018-05-09 05:05

本文选题：FH船务公司 + 航运市场　；参考：《上海交通大学》2013年硕士论文

【摘要】：航运业是现代服务业的重要组成部分之一，其在国民经济中的地位和作用十分明显。我国船运船队总规模达到9000多万载重吨，列世界第四位。2008年以来，由于全球金融危机的负面影响，国际运力供求关系呈现供大于求的态势，我国船运业一直面临严峻挑战。与此同时，环保、节能减排方面的公约、规范和强制性规则不断出台，航运企业的生存压力相当大。当然，中国大陆经济活动的不断发展又为我国船运业提供了巨大需求空间。面对复杂的外部环境，FH船运公司制定符合自身特点的公司发展战略和实施策略显得尤为重要。本文以FH船运公司为研究对象，运用战略管理相关理论与分析方法，对该企业内外部环境进行了的全面深入分析，特别是阐释了全球经济发展持续动荡背景下，船运企业面临的挑战和机遇，在此基础上，，明确FH船运公司发展战略总体思路、战略目标、战略重点和实施阶段，进而提出包括积极做好船队运力扩充工作、持续提高船队经营管理水平、强化营销工作、增强资本运作和融资能力、探索具有自身特色的经营管理模式、加强人力资源管理与打造积极向上的企业文化等战略实施策略论文还就对战略实施过程中可能遇到的航运市场周期金融、运营成本上升、投资及租赁、信用等五个方面风险进行了分析，提出了相应对策建议。本文研究成果对FH船运公司实现可持续健康发展具有重要指导意义，亦对其它船运企业的制定发展战略具有一定的参考借鉴价值。
[Abstract]:Shipping industry is one of the important parts of modern service industry, its position and function in national economy is very obvious. The total scale of China's shipping fleet has reached more than 90 million deadweight tons, ranking fourth in the world. Since 2008, due to the negative impact of the global financial crisis, the supply and demand of international shipping capacity has been oversupply, and the shipping industry of our country has been facing severe challenges. At the same time, environmental protection, energy conservation and emission reduction conventions, norms and mandatory rules continue to be issued, shipping companies are under considerable pressure to survive. Of course, the continuous development of economic activities in mainland China has provided huge demand space for China's shipping industry. It is very important for FH shipping company to formulate its own development strategy and implement strategy in the face of complex external environment. Taking FH Shipping Company as the research object, this paper makes a thorough analysis of the internal and external environment of FH Shipping Company by using the relevant theories and analysis methods of strategic management, especially under the background of the continuous turbulence of the global economic development. On the basis of the challenges and opportunities faced by shipping companies, the general thinking, strategic objectives, strategic focus and implementation stage of the FH shipping company's development strategy are clarified, and further, it is proposed that the expansion of fleet capacity should be actively done. Continuously improve fleet management level, strengthen marketing work, strengthen capital operation and financing ability, explore management mode with its own characteristics, Strengthening Human Resource Management and creating positive Corporate Culture and other Strategic implementation Strategies the paper also discusses the shipping market cycle finance, operating costs, investment and leasing that may be encountered during the implementation of the strategy. Credit and other five aspects of risk analysis, put forward the corresponding countermeasures. The research results of this paper have important guiding significance for FH shipping company to realize sustainable and healthy development, and also have certain reference value for other shipping enterprises to formulate development strategy.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F552.6

【参考文献】