山东高速多元化发展战略研究

发布时间：2018-05-12 09:47

本文选题：山东高速 + 多元化　；参考：《山东大学》2012年硕士论文

【摘要】：我国高速公路经营企业的诞生成长是促使高速公路产业迅速发展的重要原因之一,但也加大了社会物流成本,近年来承受的政策压力越来越大。由于路桥收费期限的有限性,在新建高速公路平均投资收益率普遍偏低的情况下,能否永续经营已经成为目前我国所有高速公路经营企业都面临着的最根本的战略问题。山东高速公路股份有限公司(以下简称山东高速)主要从事交通基础设施的投资、经营和管理,是山东省路桥行业唯一一家大型国有控股上市公司。在这种形势下也需要在母公司的整体战略框架下制定自身的发展战略,在做强主业的基础上适度开展多元化,以实现公司的永续经营。而当前高速公路经营企业多元化发展大都处于探索阶段,基于多元化发展战略的理论在高速公路企业目前尚未有较为成熟的应用案例,因此,对山东高速的多元化发展战略研究具有较大现实意义。本文以战略管理、多元化发展战略管理理论为依据,采用由外而内、由宏观到微观的逻辑思路,先是对战略管理、多元化发展战略理论进行全面概括,获得研究的理论支持,然后采取文献研究法、调研与访谈相结合等方法,对公司所处的外部环境、内部资源与能力进行综合分析,明确公司的多元化发展战略定位、战略目标以及战略选择,并针对多元化发展战略提出应采取的步骤和实施策略,防范多元化风险采取的保障措施等。通过综合分析,论文认为山东高速未来面临最大的挑战是永续经营问题,核心是产业结构调整,对于主业要进一步强化核心竞争优势为多元化发展提供支撑；关键在于多元化发展,要选择未来具有巨大发展空间的相关多元化产业,如城市基础设施投资运营、公路物流等等,逐步发展成为未来的战略核心业务。争取在到“十二五”末,成为全国品牌第一且实力最强的相关多元化发展的公路专业公司,成为山东地区有影响力的城市基础设施投资运营企业和公路物流企业。本文的研究结合了我国高速公路发展的趋势,对山东高速实施多元化发展战略的动因、战略定位、产业方向、战略实施及保障措施等进行了全面的分析及论述,可以为山东高速的多元化发展提供参考,也可以为国内其他高速公路经营企业的可持续发展提供一定的借鉴。
[Abstract]:The birth and growth of expressway management enterprises in China is one of the important reasons to promote the rapid development of expressway industry, but it also increases the social logistics cost. In recent years, the policy pressure is increasing. Due to the limitation of toll period of highway and bridge, under the condition that the average investment yield of new expressway is generally low, it has become the most fundamental strategic problem that all expressway management enterprises in our country are faced with at present. Shandong Expressway Co., Ltd (hereinafter referred to as Shandong Expressway) is mainly engaged in the investment, management and management of transportation infrastructure, is the only large state-owned listed company in Shandong Road and Bridge Industry. In this situation, it is also necessary to formulate its own development strategy under the overall strategic framework of the parent company, and to carry out diversification on the basis of strengthening the main industry in order to realize the sustainable management of the company. At present, the diversified development of expressway management enterprises is mostly in the exploratory stage. The theory based on diversification development strategy has not yet been applied to expressway enterprises at present, so, It is of great practical significance to study the high-speed diversified development strategy of Shandong Province. Based on the theory of strategic management and diversified development strategy management, this paper adopts the logic thinking from outside to inside, from macro to micro level. Firstly, it generalizes the theory of strategic management and diversified development strategy, and gets the theoretical support of the research. Then, by using the methods of literature research, research and interview, the paper makes a comprehensive analysis of the external environment, internal resources and ability of the company, and clarifies the strategic orientation, strategic objectives and strategic choice of the company's diversified development. According to the diversification development strategy, this paper puts forward the steps and implementation strategies to prevent the risk of diversification, and so on. Through comprehensive analysis, the paper thinks that the biggest challenge facing Shandong high speed in the future is sustainable management, the core is the adjustment of industrial structure, and the main industry should further strengthen the core competitive advantage to provide support for the diversified development. The key lies in the diversified development, and it is necessary to select the related diversified industries with huge development space in the future, such as the investment and operation of urban infrastructure, road logistics and so on, and gradually develop into the strategic core business of the future. By the end of the 12th Five-Year Plan, we will become the first and strongest related diversified highway professional company in China, and become the influential investment and operation enterprise of urban infrastructure and highway logistics enterprise in Shandong area. This paper combines the trend of highway development in our country, and makes a comprehensive analysis and discussion on the motivation, strategic orientation, industrial direction, strategic implementation and safeguard measures of the high speed diversified development strategy in Shandong Province. It can provide reference for the diversified development of high speed in Shandong province, and also for the sustainable development of other expressway management enterprises in China.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F542.6

【引证文献】