京沪高速铁路票价调整与优化策略研究

发布时间：2018-05-14 18:36

本文选题：京沪高速铁路 + 票价　；参考：《铁道科学与工程学报》2017年10期

【摘要】：以京沪高速铁路的市场化经营为背景,考虑不同交通工具的运输服务特性,建立广义费用函数,通过调查数据确定模型参数,结合Logit模型,分析客票收入与票价之间的关系,进而得到客票收入大于目前收入的票价区间及收入达到最大时的票价,对京沪高速铁路票价调整提出建议方案。其次,在客运市场细分的基础上,调查旅客在不同旅行时间下对票价变化的敏感程度,从旅客时间价值入手研究高速铁路旅行时间差别定价策略,以京沪高速铁路北京-上海为例,给出差别定价方案,为铁路企业定价提供参考。
[Abstract]:Taking the market-oriented operation of Beijing-Shanghai high-speed railway as the background, considering the transport service characteristics of different means of transportation, the generalized cost function is established. The model parameters are determined by investigation data, and the relationship between ticket income and ticket price is analyzed with Logit model. Then we get the ticket price range where the ticket income is larger than the current income and the ticket price when the income reaches the maximum. The paper puts forward a proposal to adjust the ticket price of Beijing-Shanghai high-speed railway. Secondly, on the basis of the segmentation of passenger transport market, this paper investigates the sensitivity of passengers to fare changes under different travel times, and studies the differential pricing strategy of high-speed railway travel time from the point of view of passenger time value. Taking Beijing-Shanghai high-speed railway as an example, the differential pricing scheme is given to provide reference for railway enterprises.
【作者单位】：北京交通大学交通运输学院;北京交通大学轨道交通控制与安全国家重点实验室;
【基金】：国家自然科学基金资助项目(U1434207)
【分类号】：F532.5

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