中青旅公路旅游项目产业链研究

发布时间：2018-05-15 03:03

本文选题：旅游 + 公路旅游　；参考：《北京交通大学》2012年硕士论文

【摘要】：公路旅游是指充分发挥公路资源优势,借助公路网络便利条件,整合旅行社、交通服务、旅游景区等综合资源,以旅游车辆为载体的一种新型旅游方式。公路旅游在欧美等旅游发达国家已经非常普及,但在我国还处于刚刚起步的阶段,近两年,国内一些有实力的旅行社开始摸索适合中国国情的公路旅游方式,推出了一些公路旅游产品。在具体的实践过程中,有很多收获,也遇到了很多困难。综合分析目前最大的瓶颈就是公路旅游产业链还没有健全,还不能满足公路旅游的发展需要。公路旅游产业链是以公路旅游产品为核心,旅行社、交通服务商及景区相关产业,在为公路旅游参与者提供服务过程中相互结成的具有价值增值功能的战略关系链。公路旅游产业链的各个环节应符合公路旅游产品的特性要求,保证公路旅游产品的顺利实施,目前还有许多需要建立和完善的方面。公路旅游产业链是旅游产业链的一种,但与普通的旅游产业链相比,有很多不同的特性和要求。本文以中青旅筹备运作公路旅游项目的实际情况为案例,首先介绍论文选题背景,国内外公路旅游发展的现状以及研究的思路与方法。其次介绍产业链的基本理论,分析产业链的组成与特点。然后分析中青旅公路旅游项目的的实际运作现状,初步提出问题,阐述中青旅公路旅游项目遇到的各个问题。之后根据产业链理论角度分析中青旅公路旅游产业链的要素和组成,解决分析方法与分析工具,从产业链角度找出解决公路旅游问题的重点环节,分析出解决办法。最后,对论文的主题思路进行总结,再次申明本文的论点。为公路旅游发展提供相应建议。本文重点在于结合实际案例对公路旅游产业链发展进行分析,结合公路旅游的产品特性,对公路旅游产业链的建设提出可行性的参考意见,希望能有助于各旅游相关企业完善公路旅游产品及服务。
[Abstract]:Highway tourism refers to a new type of tourism mode, which takes tourist vehicles as the carrier, fully exerts the advantages of highway resources, integrates the comprehensive resources of travel agencies, transportation services, tourist attractions, and so on with the help of the convenient conditions of the highway network. Road tourism has been very popular in developed countries such as Europe and the United States, but it is still in its infancy in China. In the last two years, some powerful domestic travel agencies have begun to explore ways of road tourism suitable for China's national conditions. Some road tourism products have been introduced. In the specific practice process, there are a lot of harvest, but also encountered a lot of difficulties. Comprehensive analysis of the biggest bottleneck is that the road tourism industry chain is not sound, can not meet the development needs of road tourism. Highway tourism industry chain is a strategic chain with value added function formed in the process of providing service for highway tourism participants, which is based on highway tourism products, travel agencies, transportation service providers and scenic spot related industries. Every link of the highway tourism industry chain should meet the requirements of the characteristics of the highway tourism products and guarantee the smooth implementation of the highway tourism products. There are still many aspects to be established and perfected. Highway tourism industry chain is a kind of tourism industry chain, but compared with the common tourism industry chain, it has many different characteristics and requirements. This paper takes the actual situation of the preparation and operation of the highway tourism project as an example, firstly introduces the background of the thesis, the present situation of the development of the road tourism at home and abroad, and the research ideas and methods. Secondly, the basic theory of industrial chain is introduced, and the composition and characteristics of industrial chain are analyzed. Then it analyzes the actual operation of the JTTS road tourism project, puts forward the problems, and expounds the problems encountered by the JITT highway tourism project. Then, according to the theory of industrial chain, this paper analyzes the elements and components of the tourism industry chain of ZhongjingTong Road, and analyzes the methods and tools to solve the problem of road tourism from the angle of industrial chain. The key link of solving the problem of road tourism is found out from the angle of industrial chain, and the solution is analyzed. Finally, the thesis summarizes the main ideas and restates the arguments of this paper. To provide corresponding suggestions for the development of highway tourism. This paper focuses on the analysis of the development of the road tourism industry chain combined with the actual cases, combined with the product characteristics of the road tourism, and puts forward some feasible suggestions for the construction of the road tourism industry chain. Hope to help all tourism related enterprises to improve road tourism products and services.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7;F542

【参考文献】