民航竞争影响下高速铁路动态差别定价研究

发布时间：2018-05-15 13:18

本文选题：动态定价 + 竞争　；参考：《铁道学报》2017年10期

【摘要】：目前我国高速铁路定价标准固定,与其他高速铁路运营国家相比缺乏灵活性,且没有考虑民航对于高速铁路的竞争影响,无法在定价中取得更大的收益。鉴于此,本文在已有学者研究的基础上,借鉴多等级定价思想,结合Logit函数,充分考虑客票价格对于旅客交通方式选择的影响,以高速铁路运营收益最大为目标,构建民航竞争影响下高速铁路多等级定价动态差别定价模型。根据模型特征,设计递归算法,在固定运距、不同运距及不同机票折扣三种初始条件下,对模型进行求解,详细分析高速铁路的动态定价过程。结果表明,实行动态差别定价后,高速铁路车票的营运收益都会有一定程度上的提高。本文的研究成果可为高速铁路管理部门在高速铁路定价方面提供较为合理的决策参考。
[Abstract]:At present, China's high-speed railway pricing standards are fixed, compared with other high-speed railway operating countries, lack of flexibility, and do not take into account the impact of civil aviation on high-speed railway competition, can not get more revenue in pricing. In view of this, this paper, on the basis of existing scholars' research, draws lessons from the idea of multi-grade pricing, combines with Logit function, fully considers the influence of ticket price on the choice of passenger transportation mode, and takes the maximum operating income of high-speed railway as the goal. Under the influence of civil aviation competition, the dynamic differential pricing model of multi-grade pricing for high-speed railway is constructed. According to the characteristics of the model, a recursive algorithm is designed to solve the model under the three initial conditions of fixed distance, different distance and different air ticket discount. The dynamic pricing process of high-speed railway is analyzed in detail. The results show that the operating income of high-speed railway ticket will be improved to some extent after the implementation of dynamic differential pricing. The research results of this paper can provide a more reasonable decision reference for the high speed railway management department in the high speed railway pricing.
【作者单位】：大连交通大学交通运输工程学院;大连海事大学交通运输管理学院;
【基金】：国家社科重大项目(13&ZD170) 辽宁省博士科研启动基金(201501182) 辽宁省教育厅项目(JDL2016020)
【分类号】：F532.5

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